Click, Ori Brafman
Click, Ori Brafman
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Click
The Forces Behind How We Fully Engage with People, Work, and Everything We Do

Author: Ori Brafman, Rom Brafman

Narrator: Rob Shapiro

Unabridged: 4 hr 33 min

Format: Digital Audiobook Download

Published: 06/08/2010


Synopsis

You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.
 
In a word, you “click.”
 
From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re involved in.  
 
From two co-workers who fall head over heels for each other while out to dinner and are married a month later (and fifteen years later remain just as in love), to a team of scientists who changed the world with the magic of their invention, these kinds of peak experiences, when our senses are completely focused on the moment, are something that individuals—and companies—strive to achieve. After all, when you’re in the “zone,” you’re happier and more productive. Why is it that we click in certain situations and with certain people, but not with others? Can this kind of magical connection be consciously encouraged?  Is there a way to create such peak experiences, whether on a date or in your job? 
 
According to Ori and Rom Brafman, there is. 
 
In a powerful, story-driven narrative that weaves together cutting-edge research in psychology and sociology, the Brafmans explore what it means to “click”: the common factors present when our brain and senses are fully engaged. They identify five “accelerators” that increase the likelihood of these kinds of magic connections in our work and relationships.
  
From actors vying for a role on a popular TV series to police officers negotiating with hostage takers, we learn how one can foster an environment where we can click with another person and shape our thinking, behavior, and emotions.
 
A fascinating journey into how we engage with the world around us, Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place.
 
Acclaim for Sway:

“A provocative new book about the psychological forces that lead us to disregard facts or logic and behave in surprisingly irrational ways.” –New York Times
 
“A unique and compulsively readable look at unseen behavioral trends.” –Fortune

"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?

“[An] engaging journey through the workings—and failings—of the mind…Their stories of senselessness…are as fascinating as the lessons we learn from them.” –Fast Company

"Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."--Robert B. Cialdini, author of New York Times bestseller Influence

"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company

About The Author

Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before Fortune 500, governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco.  Rom Brafman holds a Ph.D. in psychology and has taught university courses in personality and personal growth. His current research interests focus on the dynamics of interpersonal relationships. He has a private practice in Palo Alto, California.


Reviews

Goodreads review by Rebecca on July 07, 2010

Click was written in the same vein as Malcolm Gladwell's Blink and Outliers. Like Gladwell, the authors assemble empirical evidence to prove our universal capacity for greatness, but they do so with less verve, worse prose, and more cynicism. Their book is part of a growing genre that I consider MBA......more

Goodreads review by Kirao on January 17, 2015

I agree with the previous reviewer that the book is one of many that are churned out based on trusted Gladwell's formula: breezy writing style and personal anecdotes linked to the results of the science experiments. Obviously, the formula works and I do not object to using it per se, but the lack of......more

Goodreads review by Kendra on April 13, 2011

The ability to connect with so many different people is one part of my job as a librarian that I love. Sometimes, however, those connections are very powerful and extraordinary. You know when you are interacting with the other person that things are just – “clicking”. Whether it is with a total stra......more

Goodreads review by Yousif on July 31, 2021

Brilliant. Short and concise. Not deep enough? Yes, but good for a start. It is not just about "relationships" but the specific "click" type of relationships, which are the ones that happen almost instantaneously and you feel "in heavens" right from the start. Why they happen? and when? and with whom......more

Goodreads review by Derek on December 08, 2013

Ori does it again. This book is simply brilliant. It hits so many of the elements necessary for serendipity. Truly fantastic stuff. This is a must read.......more


Quotes

"...serious research explained with interesting real life stories and presented in a short concise format. I think you'll click with it too."--Inc