Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point, Blink and Outliers, he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
Being an author, journalist, and public speaker demands a very busy schedule for Canadian author, Malcolm Gladwell. He has had six books on the New York Times bestsellers list and is a staff writer for The New Yorker. His books are: The Tipping Point, How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, What the Dog Saw: And Other Adventures, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, and Talking to Strangers: What We Should Know About the People We Don't Know.
Malcolm often uses unexpected results of research in the social sciences and academic work. He interned with the National Journalism Center in Washington, DC in 1982. He then graduated with a Bachelor's degree in history from the University of Toronto in 1984.
Gladwell has been included in the prestigious Time 100 Most Influentual People list.