The Tipping Point, Malcolm Gladwell
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The Tipping Point
How Little Things Can Make a Big Difference

Narrator: Malcolm Gladwell

Abridged: 3 hr 4 min

Format: Digital Audiobook Download

Published: 04/01/2006

Synopsis

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Author Bio

Being an author, journalist, and public speaker demands a very busy schedule for Canadian author, Malcolm Gladwell. He has had six books on the New York Times bestsellers list and is a staff writer for The New Yorker. His books are: The Tipping Point, How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, What the Dog Saw: And Other Adventures, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, and Talking to Strangers: What We Should Know About the People We Don't Know.

Malcolm often uses unexpected results of research in the social sciences and academic work. He interned with the National Journalism Center in Washington, DC in 1982. He then graduated with a Bachelor's degree in history from the University of Toronto in 1984.

Gladwell has been included in the prestigious Time 100 Most Influentual People list.

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