The Essential Fundraiser’s Handbook
A Guide to Maximizing Donations, Retaining Donors, and Saving the Giving Sector for Good

After a financial windfall, businesswoman Lisa Greer discovered many nonprofits were inefficient and outdated in their fundraising. Shocked by their dysfunction, she dedicated her career to revamping the nonprofit sector. As a major donor and bestselling author of "Philanthropy Revolution," Greer now presents her new book, THE ESSENTIAL FUNDRAISER’S HANDBOOK: A Guide to Maximizing Donations, Retaining Donors, and Saving the Giving Sector for Good.
In this book, Greer addresses the impending historic wealth transfer in the US and offers fundraisers concrete steps to reverse declining donations. Drawing from her extensive experience and research, she provides actionable strategies for nonprofits to identify, retain, and increase financial supporters. THE ESSENTIAL FUNDRAISER'S HANDBOOK is both a critique and a roadmap for achieving long-term sustainability in the nonprofit sector.
You will learn: How to activate and retain the millions of Millennials and Gen Z who want to give but don’t know where to startHow to use the for-profit, wildly successful subscription model to build a monthly giving programThe do's and don’ts of fundraiser etiquette and what donors should expect from their charitable interactionsWhen galas make sense and when they are a waste of moneyHow the industry ignores people of color and women, and the billions of dollars being left on the tableHow to understand and access the $230 billion in Donor Advised FundsHow to build a more inclusive, active, and supportive board of directors