The 30 Day MBA, Colin Barrow
The 30 Day MBA, Colin Barrow
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The 30 Day MBA
Your Fast Track Guide to Business Success

Author: Colin Barrow

Narrator: Tom Parks

Unabridged: 12 hr 38 min

Format: Digital Audiobook Download (DRM Protected)

Published: 03/05/2019

Synopsis

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

About Colin Barrow

Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA in International Business, The 30 Day MBA in Marketing and The 30 Day MBA in Business Finance (Kogan Page).

Reviews

Goodreads review by Kate

"The 30-Day MBA" presents like an extended syllabus that argues an individual can create their own courseplan and independently master the competencies covered in a 2-year MBA. This book alone won't give you the knowledge to be competent in business; rather, it lays out the areas you'll need to lear......more

Goodreads review by Phil

I think this is a fantastic book, compared to a lot of business books this has so much information in it. It goes through the fundamentals of business and has loads of handy links and resources. I really liked that the author recommends the best course based on each business schools speciality. Comi......more

Goodreads review by DeLaney

All 3 of the 30-Day MBA books I read were fantastic. It covers the "dry curriculum" basics that business owners should know. Each book overlaps in content in most areas, but have one or two additional chapters unique to its own. This version (red) has no additional information. It's the best choice......more

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