Racing with Rich Energy, Elizabeth Blackstock
Racing with Rich Energy, Elizabeth Blackstock
List: $19.99 | Sale: $13.99
Club: $9.99

Racing with Rich Energy
How a Rogue Sponsor Took Formula One for a Ride

Author: Elizabeth Blackstock, Alanis King

Narrator: Linda Jones

Unabridged: 9 hr 48 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 02/14/2023


Synopsis

Formula One has long maintained a glitzy aura that masks dark and strange goings-on in the background. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British energy drink startup Rich Energy.

Storey became a multimillion-dollar sponsor of the Haas Formula One team a year after records showed Rich Energy having a mere $770 in the bank. He equated his doubters to moon-landing truthers and publicly mocked both the Haas team and the entities winning legal disputes against him. But where were actual cans of Rich Energy, and did the supposed sponsorship funds exist?

In the six months between Storey's first race as a Formula One sponsor and his very public exit, he stole the spotlight with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner once described the Rich Energy news cycle as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." No one else had, either. This book uncovers the complete, bizarre story.

About Elizabeth Blackstock

Elizabeth Blackstock is a novelist and motorsport journalist.


Reviews

Goodreads review by Andrew on July 09, 2023

This book is exhaustively researched, which is evident by the 84 pages of bibliography, notes, and appendices at the end of the book. I salute the authors’ dedication to digging up as much as they did. But Rich Energy and William Storey are such enigmatic entities that it’s hard to conclude anything......more

Goodreads review by Nicole on November 12, 2023

A well researched deep dive into parts of Formula 1 that make you just shake your head.......more

Goodreads review by Casey on March 04, 2024

This could be the worst book I have ever finished. The subject matter and my masochistic tendencies kept me reading, but it was truly painful. I did not expect great literature, but this book should live on as a cautionary tale for any journalists who stray too far from careful editorial review. The......more

Goodreads review by Tommy on February 19, 2025

An interesting tale about a mostly scam company and its bombastic CEO sneaking into and making its presence known at the highest level of notorsports--F1; but most of the book is filler. The authors, presumably seeking to fill pages, include what should have been reporting notes, like unanswered int......more

Goodreads review by Michael on January 15, 2023

I came into this one with high hopes, as I enjoy the motorsports coverage and social media presence of both authors and thought they would come together to make a great book about what I feel is one of the most interesting teams in F1, Haas. Unfortunately, the book is plagued by the fact that aside......more