Propaganda, Edward Bernays
Propaganda, Edward Bernays
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Propaganda

Author: Edward Bernays

Narrator: Graham Dunlop

Unabridged: 3 hr 33 min

Format: Digital Audiobook Download

Published: 02/20/2026

Synopsis

In Propaganda, Edward Bernays offers a groundbreaking exploration of how public opinion is shaped in modern society. First published in 1928, this influential work argues that the conscious and intelligent manipulation of the habits and opinions of the masses is a central feature of democratic life.Drawing on psychology, politics, and media, Bernays reveals the hidden mechanisms through which ideas spread, leaders rise, and consent is organized. From business and advertising to government and social movements, he examines how communication strategies influence everything from consumer behavior to political outcomes.Provocative, unsettling, and remarkably prescient, Propaganda remains essential reading for anyone seeking to understand media, power, and the forces that shape public thought in the modern world.

About Edward Bernays

Edward Bernays (1891−1995) was an Austrian American pioneer in the field of public relations and propaganda and was referred to in his obituary as “the father of public relations.” He combined the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud. He was named one of the hundred most influential Americans of the twentieth century by Life magazine.

Reviews

Goodreads review by Katie on February 23, 2012

Bernays argues that the manipulation of public opinion is necessary for a stable and well functioning society. I found just about every paragraph of this book to be disturbing... especially considering how much power and influence he had during his lifetime - remembered as "the father of public rela......more

Goodreads review by Keyo on November 30, 2020

Whatever and however you think about propaganda, will be completely changed after you read this short book. It is written 92 years ago, but still the concepts and the structure of what we today know as propaganda haven't changed. What tools they use to do it, how they do it, what platforms and mecha......more

Goodreads review by Mario the lone bookwolf on October 24, 2019

ENGLISH Laying of the foundation stone for manipulation techniques for politics, business, and interest groups This work, first published in 1928 by the guru of public relations work, seems deeply strange in that it offers the foundations for directing and influencing people to an interested public fr......more

Goodreads review by Stefania on May 17, 2021

While no single person can be exclusively credited for the rise of advertising in American life, no one deserves credit more than a man most of us have never heard of: Edward Bernays – the 20th century' foremost salesman of ideas and the nephew of Sigmund Freud, the father of psychoanalysis. Often r......more

Goodreads review by P.E. on May 18, 2021

His Master's Voice 'We Can Do It!' (aka Rosie the Riveter) Propaganda Poster, J. Howard Miller, 1943 'Daisy' Political Advertisement for LBJ, 1964 ---- This textbook has been written by one of the fathers of PR, marketing and mass advertisement. In this essay, Sigmund Freud's nephew develops the......more

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