Microtrends Squared
  • List: $23.99  |  Sale: $16.79
    Club: $11.99
    • Facebook Share
    • Twitter Share
    • Google Plus Share
    • Pinterest Share

Details

Microtrends Squared: The New Small Forces Driving the Big Disruptions Today

Author: Mark Penn, Meredith Fineman

Narrator: Jonathan Todd Ross, Mark Penn

Unabridged: 11 hr 10 min

Format: Digital Audiobook

Publisher: Simon & Schuster Audio

Published: 03/20/2018

Genre: Business & Economics - Marketing

Includes: Bonus PDF

Synopsis

Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.Mark Penn has boldly argued that the future is not shaped by society’s broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America. His bestselling Microtrends highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to under­stand the wave of the future when it is just a ripple.

Recommended

Building a StoryBrand
by Donald Miller

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.Donald Miller’s StoryBrand proces...

Narrator: Donald Miller
Published: 10/10/2017

Expert Secrets
by Russell Brunson

Russell Brunson shares his secrets for success in this must-listen book for entrepreneurs.

Narrator: Hank Bannister
Published: 06/26/2018

#AskGaryVee
by Gary Vaynerchuk

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the n...

Narrator: Alex De Simone
Published: 03/08/2016

Visibility Marketing
by David Avrin

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns...

Narrator: Jeffrey Gitomer
Published: 10/03/2016

Blue Ocean Strategy
by W. Chan Kim

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne asse...

Narrator: Grover Gardner
Published: 11/01/2007

Launch
by Jeff Walker

The start of everything is critically important—and every truly successful product or business starts with a successful launch. Unfortunately, most entrepreneurs put all their focus into "getting the doors open" without giving much thought to ...

Narrator: Patrick Lawlor
Published: 04/26/2016

This Is Marketing
by Seth Godin

Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference.Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks...

Narrator: Ken Blanchard
Published: 11/13/2018

Contagious
by Jonah Berger

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.Why do some products get more word of mouth than others? Why does some onl...

Narrator: Keith Nobbs
Published: 03/05/2013

Purple Cow
by Seth Godin

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they conti...

Narrator: Seth Godin
Published: 04/10/2009
{"id":"2106598","ean":"9781508258605","abr":"Unabridged","title":"Microtrends Squared: The New Small Forces Driving the Big Disruptions Today","subtitle":"The New Small Forces Driving the Big Disruptions Today","author":"Mark Penn","rating_average":"4.5","narrator":"Jonathan Todd Ross","ubr_id":"2106598","abr_id":"0","ubr_price":"23.99","abr_price":"0.00","ubr_memprice":"14.39","abr_memprice":"0.00","ubr_narrator":"Jonathan Todd Ross","abr_narrator":"","ubr_length":"Unabridged: 11 hr 10 min","abr_length":"Abridged: "}