Microtrends Squared, Mark Penn
Microtrends Squared, Mark Penn
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Microtrends Squared
The New Small Forces Driving the Big Disruptions Today

Author: Mark Penn, Meredith Fineman, Mark Penn

Narrator: Jonathan Todd Ross

Unabridged: 11 hr 10 min

Format: Digital Audiobook Download

Published: 03/20/2018

Includes: Bonus Material Bonus Material Included


Synopsis

Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective.

Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating.

Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.

About Mark Penn

Mark Penn has spent over forty years in polling, marketing, advertising, and strategy at the highest levels of business and politics. As a leading pollster, he was chief strategist in the presidential campaigns of Bill and Hillary Clinton and is credited with identifying the influential “soccer moms” trend. He has advised Bill Gates and Tony Blair, among other world leaders, as well as companies from Ford to Verizon to Merck to McDonald’s. Today he is Chairman of the Harris Poll and Managing Partner of the Stagwell Group, a collection of digital marketing firms. He is the author of the New York Times bestselling book Microtrends and has written for The Wall Street JournalPolitico, and other publications.

About Meredith Fineman

Meredith Fineman is the founder of FinePoint, a PR firm turned leadership company that elevates individuals, with a focus on women in positions of power. She is also a freelance writer of twelve years, with bylines in Harvard Business ReviewForbes, Inc., Entrepreneur, Elle, Marie Claire, Fast Company, and more.


Reviews

Goodreads review by Jay on July 22, 2021

Another reviewer wrote that a futurist book like this is a kind of time capsule, highlighting the topics that are top of mind during the time period when the book was written, and often focused on the author’s interests. This seems true here. The author, from both the political and tech realms, prov......more

Goodreads review by Robin on April 24, 2018

Apparently I liked this book better than other readers. I think this is the best non fiction book I have read in years. Not too hard a read if you have decent analytical skills. To me this was an engaging pager turner I couldn't put down. It covers a lot of microtrends fairly. Highly recommended. Do......more

Goodreads review by Tatiana Kim on September 10, 2019

Good and interesting, but very focused on US.......more

Goodreads review by Tim on August 16, 2018

Brilliant analysis and insight into many corners of everyday life, from politics to personal assistants. A very worthwhile read, Penn commented on trends new to me and added perspective on trends known to me. One very positive compliment: Penn's book made me uncomfortable from time to time, really m......more

Goodreads review by Deucalion on June 10, 2020

Microtrends Squared was an interesting read, but futurism is inherently difficult to judge. Penn uses a mixture of national polls, articles, and personal experience (as a part of the Clinton administrations/campaigns and as an executive at Microsoft) to identify interesting trends in behavior within......more