In Pursuit of Elegance
Why the Best Ideas Have Something Missing

This is a fresh, compulsively readable narrative of the elusive element behind so many innovative breakthroughs, in fields ranging from physics and marketing to design and popular culture. In this thoughtprovoking exploration, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power and pinpoints the four key elements that characterize it: seduction, subtraction, symmetry, and sustainability. In a storydriven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, and work, May offers a surprising array of stories that illustrate why whats not there often matters more than what is. Download charts and figures here: http://www.blackstoneaudio.com/docs/Elegance.pdf