Meganets, David B. Auerbach
Meganets, David B. Auerbach
List: $31.99 | Sale: $22.40
Club: $15.99

Meganets
How Digital Forces Beyond Our Control Commandeer Our Daily Lives and Inner Realities

Author: David B. Auerbach

Narrator: L.J. Ganser

Unabridged: 12 hr 2 min

Format: Digital Audiobook Download

Publisher: PublicAffairs

Published: 03/14/2023

Includes: Bonus Material Bonus Material Included


Synopsis

How the autonomous digital forces jolting our lives – as uncontrollable as the weather and plate tectonics – are transforming life, society, culture, and politics.

David Auerbach’s exploration of the phenomenon he has identified as the meganet begins with a simple, startling revelation: There is no hand on the tiller of some of the largest global digital forces that influence our daily lives: from corporate sites such as Facebook, Amazon, Google, YouTube, Instagram, and Reddit to the burgeoning metaverse encompassing cryptocurrencies and online gaming to government systems such as China’s Social Credit System and India’s Aadhaar.

As we increasingly integrate our society, culture and politics within a hyper-networked fabric, Auerbach explains how the interactions of billions of people with unfathomably large online networks have produced a new sort of beast: ever-changing systems that operate beyond the control of the individuals, companies, and governments that created them.

Meganets, Auerbach explains, have a life of their own, actively resisting attempts to control them as they accumulate data and produce spontaneous, unexpected social groups and uprisings that could not have even existed twenty years ago. And they constantly modify themselves in response to user behavior, resulting in collectively authored algorithms none of us intend or control. These enormous invisible organisms exerting great force on our lives are the new minds of the world, increasingly commandeering our daily lives and inner realities.

Auerbach’s analysis of these gargantuan opaque digital forces yield important insights such as:The conventional wisdom that the Googles and Facebook of this world are tightly run algorithmic entities is a myth. No one is really in control.The efforts at reform - to get lies and misinformation off meganets - run into a brick wall because the companies and executives who run them are trapped by the persistent, evolving, and opaque systems they have created.Bitcoin and other cryptocurrencies are uncontrollable and their embrace by elite financial institutions threatens the entire economyWe are asking the wrong questions in assuming that if only the Facebooks of this world could be better regulated or broken up that they would be better, more ethical citizens.Why questions such as making algorithms fair and bias-free and whether AI can be a tool for good or evil are wrong and misinformedAuerbach then comes full circle, showing that while we cannot ultimately control meganets we can tame them through the counterintuitive measures he describes in detail.

Reviews

Goodreads review by David on March 20, 2023

There are many ironies in cyberspace. One is that it promised to bring people together from all over the world because they had the same interests, passions and positions. Today, we damn the internet for bringing people together from all over the world with the same interests, passions and positions......more

Goodreads review by Jeff on October 29, 2022

A Needed Conversation. As someone also in tech at a megacorporation (though to be clear, not the same ones Auerbach has worked for) that openly seeks to employ several of the technologies discussed in this book, and as someone who finished this book right as Elon Musk's takeover of Twitter was being......more

Goodreads review by Rene on July 10, 2023

Remarkably well-researched and thoughtfully presented, Meganets is a lucid and well-written examination of a topic so confusingly abstract (at least to the likes of me) that I hesitate to summarize* it. (I also find it frightening, much like the Internet writ large.) But even though the material is......more

Goodreads review by Megan on October 09, 2023

Auerbach does his darndest to sell his term "meganet" and sure, I'll buy it. It can be a useful way of concisely describing the feedback loops driven by human-computer interaction. What doesn't fly is his attempt to get "digital mirage" to catch on. Buddy, "digital mirror," "online footprint," etc.,......more

Goodreads review by Thomas on March 29, 2023

I remember David Auerbach saying in an interview after the release of his first book, Bitwise, that that book was to be the first in a trilogy covering the past, present, and future of technology. As the book on tech’s past, I thought Bitwise very interesting—covering a lot of ground, while making i......more