What Would Google Do?

Name: What Would Google Do?
Brand: Harper Audio
Availability: InStock
Rating: 4.4 (5 reviews)
Author: Jeff Jarvis
ISBN: 9780061729843

Author: Jeff Jarvis

Narrator: Jeff Jarvis

Unabridged: 8 hr 58 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 01/27/2009

Categories: Nonfiction, Business & Economics, Humor

Synopsis

“Eye-opening, thought-provoking, and enlightening.”
—USA Today“An indispensable guide to the business logic of the networked era.”
—Clay Shirky, author of Here Comes Everybody“A stimulating exercise in thinking really, really big.”
—San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

About Jeff Jarvis

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

Reviews

Goodreads review by Riku

How would Google run the world? How would everything look if every industry, every social activity was "googley"? Everything would be more open, collaborative and fun, that is how. The book might be masked as an exploration of a successful way of doing things, but in reality it a call for the open-s......more

Goodreads review by Ryan

It may be unfair to give this book a rating since I couldn't finish it. For all I know, my complaints were resolved in the second half. So with that in mind... It was interesting to read this book soon after a reread of Clay Shirky's Here Comes Everybody, as both are recent offerings by major publi......more

Goodreads review by Ryan

There's this example What Would Google Do? where Jarvis talks about how newspapers could respond to Huffington Post setting up a new blogging venture in Chicago. He basically says that they should become their new best friend - forget that they are competition and think long term. They'd get more ou......more

Goodreads review by Patrik

This is a great book, don't get me wrong I have no clue why I started reading this book in 2013 and just finished it now in 2019, 6 years later. On the contrary, I wish I would have read it in 2009 when it was published and used in my work since then and maybe even invested in Google back then. What s......more