Disciplined Entrepreneurship, Bill Aulet
Disciplined Entrepreneurship, Bill Aulet
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Disciplined Entrepreneurship
24 Steps to a Successful Startup

Author: Bill Aulet

Narrator: Erik Synnestvedt

Unabridged: 7 hr 19 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/01/2014


Synopsis

24 Steps to Success!

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

You will learn:

Why the “F” word – focus – is crucial to a startup’s success
Common obstacles that entrepreneurs face – and how to overcome them
How to use innovation to stand out in the crowd – it’s not just about technology
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

Reviews

Goodreads review by Jose on November 04, 2013

This book is a must read! A defined methodology with 24 steps who talks about the importance of Market Segmentation, creating personas, calculate the Total Addressable Market, how to quantify the value proposition, chart competition, design a business model and pricing framework, Lifetime Value and......more

Goodreads review by Yevgeniy on October 29, 2022

I wish I had found this book years ago. It contains a clear 24-step process for creating a new business or product. There is no fluff in this book; no business book jargon, no attempt to upsell you to some consulting service, no BS at all. Just the 24 steps, with a clear description of each, an expl......more

Goodreads review by Said on October 06, 2016

I met Bill Aulet during an executive program in MIT. His lectures were around the ideas presented in this book. The book is one of the best books I ever read on "start up" techniques, not only does it give you a step by step approach for a start up business, but it also opens your eyes and prepares......more

Goodreads review by Kelly on October 12, 2013

SO, two things: 1) I met Bill at a lecture in Chicago put on by some MIT alumni. I got the book (much like some waffle fries) FOR FREE. I feel the need to disclose this so people don't think I'm shilling for Bill's book, and to kind of nerdbrag a little bit. 2) I stopped reading about 25% of the way t......more

Goodreads review by Ashlyn on December 15, 2016

*Update* I read this book again, however, I went through the steps using detoolbox.com. It seemed informative, but I was still a little disappointed that some aspects of creating and developing the product and finding manufacturers was not mentioned. At times, it seemed a little dumb to go through t......more