Creativity in the Age of AI, Jerry Wind
Creativity in the Age of AI, Jerry Wind
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Creativity in the Age of AI
Toolkits for the Modern Mind

Author: Jerry Wind

Narrator: Bob Souer, Nan McNamara

Unabridged: 10 hr 29 min

Format: Digital Audiobook Download

Published: 12/29/2025

Includes: Bonus Material Bonus Material Included

Synopsis

Discover the scientifically proven path to unlocking your creative potential, no matter your age, profession or background.From personal breakthroughs to organizational transformation, Creativity in the Age of AI shows you how to leverage cutting-edge AI tools to amplify your natural abilities. This concise, practical guide will help you:Gain confidence in your ability to become more creative through understanding the neuroscience behind creative thinkingMaster 12 powerful approaches to enhance creativity, from challenging mental models to interdisciplinary thinkingLearn to amplify these approaches using cutting-edge AI toolsExperiment with these methods to address personal, professional, and organizational challengesBuild a customized, dynamic portfolio of creativity tools tailored to your unique needsOvercome common obstacles to implementing creative solutionsDraw inspiration from remarkable innovators including Nobel Prize winners, artists, musicians, architects and entrepreneursThis accessible book distills decades of research and practice, including principles from the lead author's popular Wharton MBA creativity course taught for over a decade.Build a personalized toolkit for unstoppable innovation in today’s challenging times and transform your creative potential into practical solutions enhanced by the power of AI!

About The Author

Yoram (Jerry) Wind is the Lauder Professor Emeritus and Professor of Marketing at the Wharton School. A renowned innovation expert, he taught the popular Wharton MBA creativity course that forms the foundation of this book. He has founded numerous initiatives including the Wharton Executive MBA and the Lauder Institute, published over 300 articles, authored or edited 30 books, and received all four major marketing awards. His work spans academia, business consulting, and nonprofit leadership.Mukul Pandya is an Associate Fellow at Oxford University's Saïd Business School and the founding editor-in-chief of Knowledge@Wharton, which he led for 22 years. With more than 40 years in journalism, his award-winning work has appeared in The Wall Street Journal, The New York Times, and The Economist. He has written, co-written and edited five books, including Transformation in Times of Crisis with Jerry Wind and Nitin Rakesh.Deborah Yao is an award-winning journalist, and editor-in-chief of The AI Innovator. A Stanford graduate with experience at Amazon, the Wharton School, and the Associated Press, she contributes regularly to Kiplinger magazine on personal finance topics.

Reviews

Goodreads review by Akshara on April 30, 2026

This chapter explains that creativity is not just about being “different” but about creating something useful and meaningful. It highlights that creativity depends on skills, motivation, thinking style and environment. It also breaks the myth that only gifted people are creative. A teacher who finds......more

Goodreads review by Brie on April 30, 2026

This part of the book explains that AI is not here to replace human creativity but to enhance it. It shows how people can use AI as a partner to think faster, explore more ideas, and solve problems better. The authors make it clear that creativity is now a necessary skill, not just a talent. A small......more

Goodreads review by Silva Kane on April 25, 2026

Navigating the digital age requires more than just technical skill; it demands a revised creative toolkit. This book offers strategies for blending human intuition with machine capabilities. It connects the gap between fear of technology and productive adoption. A valuable resource for anyone wanting......more

Goodreads review by Dora Grant on April 23, 2026

This book redefines creativity as a partnership between humans and machines. It focuses on actionable frameworks and mindset shifts needed for modern innovation. The focus remains on leveraging technology to increase curiosity. Essential reading for anyone trying to navigate the messy reality of workin......more

Goodreads review by Shanley on April 24, 2026

Modern innovation requires a fundamental shift in perspective. Instead of fearing replacement, this book explores how AI acts as an accelerator for human potential. The methodology emphasizes asking better questions over seeking instant answers. Highly recommended for professionals!......more

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