Win Bigly: Persuasion in a World Where Facts Don't Matter, Scott Adams
  • List: $20.00  |  Sale: $14.00
    Club: $10.00
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Win Bigly: Persuasion in a World Where Facts Don't Matter

Author: Scott Adams

Narrator: Scott Adams

Unabridged: 9 hr 2 min

Format: Digital Audiobook

Publisher: Penguin Audio

Published: 10/31/2017

Genre: Psychology - Social Psychology

Synopsis

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."
 
Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.
 
Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.
 
The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:
 
·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it.
·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.
 
Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

Recommended

Enlightenment Now The Case for Reason, Science, Humanism, and Progress, Steven Pinker
Enlightenment Now
by Steven Pinker

List: $27.50

Sale: $19.25

Club: $13.75

Narrator: Arthur Morey
Published: 2/13/2018

The Sleep Revolution Transforming Your Life, One Night at a Time, Arianna Huffington
The Sleep Revolution
by Arianna Huffington

List: $20.00

Sale: $14.00

Club: $10.00

Narrator: Agapi Stassinopoulos
Published: 04/05/2016

The Tipping Point How Little Things Can Make a Big Difference, Malcolm Gladwell
The Tipping Point
by Malcolm Gladwell

List: $19.98

Sale: $13.99

Club: $9.99

Narrator: Malcolm Gladwell
Published: 04/03/2007

The Happiness Hypothesis Finding Modern Truth in Ancient Wisdom, Jonathan Haidt
The Happiness Hypothesis
by Jonathan Haidt

List: $24.98

Sale: $17.49

Club: $12.49

Narrator: Ryan Vincent Anderson
Published: 06/12/2018

Mindset The New Psychology of Success, Carol S. Dweck
Mindset
by Carol S. Dweck

List: $20.00

Sale: $14.00

Club: $10.00

Narrator: Bernadette Dunne
Published: 02/19/2019

David and Goliath Underdogs, Misfits, and the Art of Battling Giants, Malcolm Gladwell
David and Goliath
by Malcolm Gladwell

List: $26.98

Sale: $18.89

Club: $13.49

Narrator: Malcolm Gladwell
Published: 10/01/2013

Malcolm Gladwell Box Set, Malcolm Gladwell
Malcolm Gladwell Box Set
by Malcolm Gladwell

List: $49.99

Sale: $35.00

Club: $24.99

Narrator: Malcolm Gladwell
Published: 05/04/2010

The Social Leap The New Evolutionary Science of Who We Are, Where We Come From, and What Makes Us Happy, William von Hippel
The Social Leap
by William von Hippel

List: $23.99

Sale: $16.79

Club: $11.99

Narrator: Michael David Axtell
Published: 11/13/2018

Presence Bringing Your Boldest Self to Your Biggest Challenges, Amy Cuddy
Presence
by Amy Cuddy

List: $25.98

Sale: $18.19

Club: $12.99

Narrator: Amy Cuddy
Published: 12/22/2015
{"id":"1891372","ean":"9780525523024","abr":"Unabridged","title":"Win Bigly: Persuasion in a World Where Facts Don't Matter","subtitle":"Persuasion in a World Where Facts Don't Matter","author":"Scott Adams","rating_average":"3.9","narrator":"Scott Adams","ubr_id":"1891372","abr_id":"0","ubr_price":"20.00","abr_price":"0.00","ubr_memprice":"13.00","abr_memprice":"0.00","ubr_narrator":"Scott Adams","abr_narrator":"","ubr_length":"Unabridged: 10 hr","abr_length":"Abridged: "}