

Why Motivating People Doesn't Work...and What Does
The New Science of Leading, Energizing, and Engaging
Author: Susan Fowler
Narrator: Karen Saltus
Unabridged: 4 hr 52 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 10/01/2014
Categories: Nonfiction, Business & Economics, Management & Leadership
Includes:
Bonus Material
Synopsis
Fowler argues that leaders still depend on traditional carrot-and-stick techniques because they haven’t understood their alternatives and don’t know what skills are necessary to apply the new science of motivation. Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and help them discover how their jobs can meet the deeper psychological needs—for autonomy, relatedness, and competence—that science tells us result in meaningful and sustainable motivation.
Optimal Motivation has been proven in organizations all over the world—Fowler’s clients include Microsoft, CVS, NASA, the Catholic Leadership Institute, H&R Block, Mattel, and dozens more. Throughout the book, she illustrates how each step of the process works using real-life examples. Susan Fowler ’s book is the groundbreaking answer for leaders who want to get motivation right!