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Understanding the Principles of the New Communications Landscape
Author: Anton Schwartz
Narrator: Justine Willis Toms
Unabridged: 57 min
Format: Digital Audiobook Download
Publisher: New Dimensions Foundation
Published: 04/09/2017
Category: Education
Synopsis
Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz’s entire body of work.