Trust Me, Im Lying, Ryan Holiday
Trust Me, Im Lying, Ryan Holiday
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Trust Me, I'm Lying
Confessions of a Media Manipulator

Author: Ryan Holiday

Narrator: Ryan Holiday

Unabridged: 6 hr 25 min

Format: Digital Audiobook Download

Publisher: Penguin Audio

Published: 08/06/2019

Synopsis

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.

I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.

In today's culture...
1) Blogs like Gawker, Buzzfeed and the Huffington Post drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch-online and off.

Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.

I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.

About The Author

Ryan Holiday is one of the world's bestselling living philosophers. His books like The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the #1 New York Times bestseller Stillness Is the Key appear in more than 40 languages and have sold more than 5 million copies. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas.

Reviews

Goodreads review by ☘Misericordia☘ on April 23, 2019

Q: IF YOU WERE BEING KIND, YOU WOULD SAY MY JOB IS IN marketing and public relations, or online strategy and advertising. But that’s a polite veneer to hide the harsh truth. I am, to put it bluntly, a media manipulator—I’m paid to deceive. My job is to lie to the media so they can lie to you. I cheat......more

Goodreads review by Sondra on August 23, 2013

Don't read this book to learn about using media to promote your book. It won't sit well, or if it does, please repent of your darkness and go to the light, find peace and spread it instead. It is a book so well-written, I read it months ago and it still sticks me like a burr under the saddle. To avo......more

Goodreads review by Jason on February 25, 2019

The first impression is of a smug, self-satisfied dude-bro bragging about his prowess at manipulation and his exploits as kind of a big deal in the world of contemporary electronic journalism. It makes sense that the author, Holiday, name drops the poor man's Bukowski, Tucker Max, early on and that......more

Goodreads review by Tim on September 16, 2018

Before the term fake news entered the American lexicon, it was printed here. It's easy to overlook that minor fact because this book turned out to be a groundbreaking critique of media circa 2011 and a prescient take on the outrageous reality we're living in seven years later. Now is a time where the......more

Goodreads review by Isa on July 10, 2013

I was really digging this book's fascinating insight into how easily the media can be manipulated and exploited. Holiday provides very specific instructions-- particularly a step-by-step guide to baiting journalists and creating fake news. And I was eating it all up, eagerly adding plots and subplots......more

Quotes

"Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of."
—Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek“A playbook for the dark arts of exploiting the media”
—Robert Greene, author of The 48 Laws of Power"This book will make online media giants very, very uncomfortable. "
— Drew Curtis, founder, Fark.com“Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of The Big Picture”
 “The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” —Tucker Max, #1 New York Times bestselling author of I Hope They Serve Beer in Hell
“Ryan has a truly unique perspective on the seedy underbelly of digital culture.”
—Matt Mason, Director of Marketing, BitTorrent

“Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.”
—Dov Charney, CEO and founder, American Apparel

"...an astonishing, disturbing book"—Financial Times
“In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream.”
—Ladygunn Magazine
"This is a dark book with an important warning to clients and PR people alike."—Richard Edelman"[Like] Upton Sinclair on the blogosphere."—Tyler Cowen, MarginalRevolution.com

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