The Super Age, Bradley Schurman
The Super Age, Bradley Schurman
List: $24.99 | Sale: $17.50
Club: $12.49

The Super Age
Decoding Our Demographic Destiny

Author: Bradley Schurman

Narrator: Brian Holsopple

Unabridged: 8 hr 32 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 01/18/2022


Synopsis

A demographic futurist explains the coming Super Age—when there will be more people older than sixty-five than those under the age of eighteen—and explores what it could mean for our collective future. Societies all over the world are getting older, the result of the fact that we are living longer and having fewer children. At some point in the near future, much of the developed world will have at least twenty percent of their national populations over the age of sixty-five. Bradley Schurman calls this the Super Age. Today, Italy, Japan, and Germany have already reached the Super Age, and another ten countries will have gone over the tipping point in 2021. Thirty-five countries will be part of this club by the end of the decade. This seismic shift in the world population can portend a period of tremendous growth—or leave swaths of us behind. Schurman explains how changing demographics will affect government and business and touch all of our lives. Fewer people working and paying income taxes, due to outdated employment and retirement practices, could mean less money feeding popular programs such as Social Security and Medicare—with greater numbers relying on them. The forced retirement or redundancy of older workers could impact business by creating a shortage of workers, which would likely drive wages up and result in inflation. Corporations, too, must rethink marketing strategies—older consumers are already purchasing the majority of new cars, and they are a growing and vitally important market for health technologies and housing. Architects and designers must re-create homes and communities that are more inclusive of people of all ages and abilities.If we aren’t prepared for the changes to come, Schurman warns, we face economic stagnation, increased isolation of at-risk populations, and accelerated decline of rural communities. Instead, we can plan now to harness the benefits of the Super Age: extended and healthier lives, more generational cooperation at work and home, and new markets and products to explore. The choice is ours to make.

About Bradley Schurman

Bradley Schurman is a demographic futurist and opinion maker on all things dealing with the business of longevity. He’s the founder of The Super Age, a global strategic advisory firm. Bradley is a social connector who has built his reputation by helping leading organizations harness the opportunities of our increasingly older and generationally diverse world. He explains how shifting demographics and the collision of the megatrends of decreased birthrates and increased longevity are remaking social and economic norms in the United States and around the world.


Reviews

Goodreads review by Bradley

I'm beyond excited that release day has come at last! I've spent years of my life immersed in The Super Age and I hope that you will get as much out of it as I have. So, what's it about? It's about all of us and the world we live in and how it is quickly becoming older and more diverse than we've ev......more

Goodreads review by Nick

Schurman does an excellent job decoding our demographic destiny in three parts. 1) He highlights the history of age and how we developed some of the basic assumptions and ideas about aging. 2) He addresses the dystopian views about aging, ageism, and how it affects us all across the age spectrum. 3)......more

Goodreads review by Daniel

Finally, an optimistic book about the coming Super Age. All developed countries are aging. The old narrative is that the working young will bear a higher and higher tax burden while the benefits to the old will decrease, and there will be generational strife. But this needs not happen. When people a......more

Goodreads review by Tony

I'll be honest. I got this book about a year ago but took a break from it because the information was really jaw dropping and thought provoking, so much so that I wanted to clear my head about it. That isn't a criticism though. In fact, the whole book is full of profound information on how the popula......more

Goodreads review by Matt

It's quite the enjoyable read. There are so many valid points about the aging population in this book. Heck, in the fact, I'm getting to be middle-aged so some of these things are going to be valid for me in the coming decades as they probably will be for a lot of you who are reading this review rig......more