The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life, Oliver Luckett
  • List: $25.98  |  Sale: $18.19
    Club: $12.99
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

Author: Oliver Luckett

Narrator: Oliver Luckett

Unabridged: 9 hr

Format: Digital Audiobook

Publisher: Hachette Audio

Published: 11/15/2016

Genre: Business & Economics - Industries - Computer Industry

Includes: Bonus PDF

Synopsis

"A must-read for business leaders and anyone who wants to understand all the implications of a social world."---Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life, and how we can master it for good and for profit.In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did.In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks--to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media--and to make online content that impacts the world--you must start with the Social Organism.With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world--a guide not just to social media, but to human life today and where it is headed next.

Recommended

The Seventh Sense Power, Fortune, and Survival in the Age of Networks, Joshua Cooper Ramo
The Seventh Sense
by Joshua Cooper Ramo

List: $24.98

Sale: $17.49

Club: $12.49

Narrator: Joshua Cooper Ramo
Published: 05/17/2016

Live Work Work Work Die A Journey into the Savage Heart of Silicon Valley, Corey Pein
Live Work Work Work Die
by Corey Pein

List: $26.99

Sale: $18.89

Club: $13.49

Narrator: Corey Pein
Published: 04/24/2018

How to Turn Down a Billion Dollars The Snapchat Story, Billy Gallagher
How to Turn Down a Billion Dollars
by Billy Gallagher

List: $26.99

Sale: $18.89

Club: $13.49

Narrator: Billy Gallagher
Published: 02/13/2018

The Age of Surveillance Capitalism The Fight for a Human Future at the New Frontier of Power, Shoshana Zuboff
The Age of Surveillance Capitalism
by Shoshana Zuboff

List: $26.98

Sale: $18.89

Club Sale: $13.49

Narrator: Nicol Zanzarella
Published: 01/15/2019

Creative Selection Inside Apple's Design Process During the Golden Age of Steve Jobs, Ken Kocienda
Creative Selection
by Ken Kocienda

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Ken Kocienda
Published: 09/04/2018

Valley of Genius The Uncensored History of Silicon Valley, as Told by the Hackers, Founders, and Freaks Who Made It Boom, Adam Fisher
Valley of Genius
by Adam Fisher

List: $25.98

Sale: $18.19

Club: $12.99

Narrator: Pete Larkin
Published: 07/10/2018

Make It New The History of Silicon Valley Design, Barry Katz
Make It New
by Barry Katz

List: $29.98

Sale: $20.99

Club: $14.99

Narrator: Sean Pratt
Published: 11/01/2015

Life After Google The Fall of Big Data and the Rise of the Blockchain Economy, George Gilder
Life After Google
by George Gilder

List: $17.99

Sale: $12.59

Club: $8.99

Narrator: Eric Michael Summerer
Published: 07/17/2018

AI Superpowers China, Silicon Valley, and the New World Order, Kai-Fu Lee
AI Superpowers
by Kai-Fu Lee

List: $24.99

Sale: $17.50

Club: $12.49

Narrator: Mikael Naramore
Published: 09/25/2018
{"id":"1513546","ean":"9781478940197","abr":"Unabridged","title":"The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life","subtitle":"A Radical Understanding of Social Media to Transform Your Business and Life","author":"Oliver Luckett","rating_average":"2.33","narrator":"Oliver Luckett","ubr_id":"1513546","abr_id":"0","ubr_price":"25.98","abr_price":"0.00","ubr_memprice":"16.89","abr_memprice":"0.00","ubr_narrator":"Oliver Luckett","abr_narrator":"","ubr_length":"Unabridged: 7 hr 30 min","abr_length":"Abridged: "}