The Popcorn Report, Faith Popcorn
The Popcorn Report, Faith Popcorn
List: $9.99 | Sale: $7.00
Club: $4.99

The Popcorn Report

Author: Faith Popcorn

Narrator: Faith Popcorn

Abridged: 1 hr 30 min

Format: Digital Audiobook Download

Published: 10/01/1991


Synopsis


The Future Is In Your Hands

Faith Popcorn has seen it coming -- and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years.

Popcorn, who predicted the fall of New Coke, the rise of cocooning and the return to decency, sees the 1990s as "the shakeup decade" -- a time when we will act upon a growing desire to fix our lives and the world. She offers ten trends that will characterize this change, including:

Down-Aging: A second adolescence for our aging population
Cashing Out: The move away from the rate race and back to ourselves
S.O.S.: Saving our Society -- and our world.

The future is a serious business -- for your company, your family, and your own sense of well being -- and it's scarier than ever before. Don't worry: The Popcorn Report, an upbeat, inspiring, insider's guide to the future, will help you transform your fear into hope, and show you how to turn the uncertainties of today into the opportunities of tomorrow.


Reviews

Goodreads review by Denise on November 14, 2011

She's unorthodox and right on with her hypotheses.......more

Goodreads review by Nick on February 05, 2016

This book was spot-on! Faith Popcorn really did a great job in describing future events and how they would affect our lives. She was pretty close to getting it all right.......more

Goodreads review by Lynne on February 16, 2011

I read and journaled about this book at the end of 1996. It was publishing in 1991 Here are my notes. "Paths to the Future" 1. Cocooning in a new decade 2. Fantasy adventure 3. Small indulgences 4. Egonomics 5. Cashing out 6. Downsizing 7. Staying alive 8. The Vigilante Consumer 9. 99 Lives 10. S.O.S.- Save Ou......more

Goodreads review by Genesis on June 29, 2014

Published in 1991, The Popcorn Report is still one of the classic marketing books everybody should read. The trends are what they are now, and it's based on scientific research and further studies. These top ten trends listed still reflect the future of businesses, and start-ups, even small-to-mediu......more

Goodreads review by Pratik on October 02, 2012

First book that was mentioned during my MBA... Well written... bite size chapters... great consulting examples.........more