The Now Revolution, Amber Naslund
The Now Revolution, Amber Naslund
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The Now Revolution
7 Shifts to Make Your Business Faster, Smarter and More Social

Author: Amber Naslund, Jay Baer

Narrator: Erik Synnestvedt

Unabridged: 6 hr 9 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/27/2011


Synopsis

TODAY, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts you reputation in real-time. Customers expect a level of attentiveness and responsiveness that most companies can’t live up to. Can you?

In The Now Revolution, renowned marketers and social media experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business.

Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they’re choosing between you and your competition every second of every day—and talking about it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:

• Strip away silos and overgrown business processes
• Hire and empower a new type of employee
• Organize internal teams for maximum external impact
• Listen at the point of need
• Travel the Humanization Highway and respond effectively to customer inquiries
• Plan for, find, and manage real-time crises
• Redesign success metrics in a business world that’s increasingly instantaneous

Real-time communication and social media have changed the way we do business—forever. The Now Revolution shows you how to adapt your organization to meet the expectations of today’s always-on customer and harness the power of now.

Reviews

Great insightful book!......more

Goodreads review by Carm

This book is okay. Some of it I found redundant and mere repeating common knowledge about management. The book encourages businesses to modernize their marketing plans to accommodate their customers obsessions with social networks.This is a valid and appropriate goal. However, there is too much emph......more

Goodreads review by Hanna

Basic business.......more

I think this is just one of the best books to read if you are thinking about social media, or you already are a social media expert, like me! Well, I'm no guru, but I now am, what I'd call, a Social Media Advocate; specifically for the salon & spa industry. This book helped me make a shift. It change......more

Goodreads review by Stephen

Is it a decent book? Yes. Does it offer you anything you can't find in a good series of articles online? No. Has it become partially outdated already since it was published in 2011? As is the case with any book about social media, yes. The big message of the book? The social channels offer dozens of......more