The Most Successful Small Business in the World
The Ten Principles

As statistics tell us that most of the ventureholics who go out on their own to start a business will ultimately fail; and, as readers will learn, the main reason for this is because most businesses are not started the right way. Based on decades of experience working with small business owners, Michael Gerber will teach budding entrepreneurs his oneofakind sevenstep methodwhich is meant to be conceptualized long before the doors are ever opened, and what will ultimately position business for longterm success and growth. Not by writing a business plan or spending countless amounts of resources on marketing will readers learn what is essential to creating a successful small business. By following the methodology outlined in this book small business owners will be able to build a solid structure for their businesswhat it looks like, how it works, the fluency of performance, etc. It is not until these sevensteps are considered and fullyexecuted that the business will be prepared for growth.