The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market Unlocking the World's Fastest-Growing, Most Misunderstood Market, Joseph F. Coughlin
  • List: $25.98  |  Sale: $18.19
    Club: $12.99
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market

Author: Joseph F. Coughlin

Narrator: Kiff VandenHeuvel

Unabridged: 12 hr 24 min

Format: Digital Audiobook

Publisher: Hachette Audio

Published: 11/07/2017

Genre: Business & Economics - Development - Business Development

Includes: Bonus PDF

Synopsis

Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day.Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want--not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing.Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women--they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life--is especially illuminating.Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.

Recommended

Companies Don't Succeed, People Do 50 Ways to Motivate Your Team, Bob Nelson, PhD
Companies Don't Succeed, People Do
by Bob Nelson, PhD

Learn how to create a clear path to success with an efficient and collaborative team. Everyone has something to offer, you simply need to identify what each of your team members uniquely provides. Uncover your best qualities and imagine the goals th...

Narrator: Tom Parks
Published: 05/01/2016

Killing Giants 10 Strategies to Topple the Goliath in Your Industry, Stephen Denny
Killing Giants
by Stephen Denny

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soa...

Narrator: Walter Dixon
Published: 03/31/2011

Beyond a Passion for Excellence Part 1: Competing Internationally, Tom Peters
Beyond a Passion for Excellence
by Tom Peters

Spend an hour sharpening your business chops with Tom Peters in this exclusive audio program and find out why Beyond a Passion for Excellence is the way of the future. An original program by the co-author of In Search of Excellence and A Passion for...

Narrator: Tom Peters
Published: 06/13/2006

QBQ! the Question Behind the Question Practicing Personal Accountability at Work and in Life, John G. Miller
QBQ! the Question Behind the Question
by John G. Miller

The lack of personal accountability is a problem that has resulted in an epidemic of blame, victim- thinking, complaining, and procrastination. No organization—or individual—can successfully compete in the marketplace, achieve goals and ...

Narrator: John G. Miller
Published: 06/16/2015

The Emigrant Edge How to Make It Big in America, Brian Buffini
The Emigrant Edge
by Brian Buffini

Brian Buffini, an Irish immigrant who went from rags to riches, shares his strategies for anyone who wants to achieve the American dream.Born and raised in Dublin, Ireland, Brian Buffini immigrated to San Diego, California at the age of nineteen wit...

Narrator: Fred Sanders
Published: 08/01/2017

Business At the Speed of Now Fire Up Your People, Thrill Your Customers, and Crush Your Competitors, John M Bernard
Business At the Speed of Now
by John M Bernard

At the start of the twenty-first century, we've witnessed a shift to a mass customization-driven economy, leaving behind a century focused on mass production. Customers have come to expect immediate and tailor-made responses to their needs, and the ...

Narrator: Don Hagen
Published: 12/23/2011

Hacking Growth How Today's Fastest-Growing Companies Drive Breakout Success, Sean Ellis
Hacking Growth
by Sean Ellis

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch...

Narrator: Sean Ellis
Published: 04/18/2017

Going Wireless, Jaclyn Easton
Going Wireless
by Jaclyn Easton

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates. Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning y...

Narrator: Jaclyn Easton
Published: 04/23/2002

The Click Moment Seizing Opportunity in an Unpredictable World, Frans Johansson
The Click Moment
by Frans Johansson

On the one hand we aren't surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notio...

Narrator: Erik Synnestvedt
Published: 09/18/2012
{"id":"1935046","ean":"9781478989479","abr":"Unabridged","title":"The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market","subtitle":"Unlocking the World's Fastest-Growing, Most Misunderstood Market","author":"Joseph F. Coughlin","rating_average":"0","narrator":"Kiff VandenHeuvel","ubr_id":"1935046","abr_id":"0","ubr_price":"25.98","abr_price":"0.00","ubr_memprice":"16.89","abr_memprice":"0.00","ubr_narrator":"Kiff VandenHeuvel","abr_narrator":"","ubr_length":"Unabridged: 10 hr","abr_length":"Abridged: "}