The Influential Mind, Tali Sharot
The Influential Mind, Tali Sharot
2 Rating(s)
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The Influential Mind
What the Brain Reveals About Our Power to Change Others

Author: Tali Sharot

Narrator: Xe Sands

Unabridged: 5 hr 24 min

Format: Digital Audiobook Download

Published: 09/19/2017

Includes: Bonus Material Bonus Material Included


Synopsis

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts—from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control—are ineffective, because they are incompatible with how people’s minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the audiobook provides fascinating insight into the complex power of influence, good and bad.

About Tali Sharot

Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision making, emotion, and influence have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others. She has been featured in numerous outlets and written for The New York Times, Time Magazine, Washington Post, CNN, BBC, and more.


Reviews

Goodreads review by Daniel on December 27, 2018

This book is interesting and can be finished in a short time. So to influence others: 1. Find common ground: to convince a parent to let their children receive vaccines, focus on the benefits; no point debunking the myths. 2. Go for the emotion like Donald Trump, not logic or balanced arguments. 3. U......more

Goodreads review by anna on June 03, 2018

I read too many books on minds and brains so this is, again, a repetition of a lot of what I have read in the last few months. Concepts like group think, anchoring, etc. I wouldn't say this book is not good, if this is your first few books on mind/brain exploration on behaviour and decision making,......more

Goodreads review by JP on September 17, 2017

This is one of my favorite reads so far this year. We think we know how to influence, but the human brain keeps surprising us. Perhaps it even evolved not to be rational but to be good at motivating others through whatever means works. Maybe we manipulate the facts and re-order them to fit the pictu......more

Goodreads review by Said on September 09, 2018

A good reminder of basic psychological traits that are ingrained in us. However nothing really new, most of what was presented can be found in Influence by Caldini or Thinking Fast and Slow by Kahlaman. Might be a good intro into the topic for those who haven't read the mentioned books.......more

Goodreads review by Kıvanç on May 02, 2020

Bir etki yaratmada, başkalarını değiştirmekte ya da sistematik hatalardan uzak durabilmek için beynin ve zihnin işleyişi hakkında derinlemesine bilgiler veren bir kitap. Konu bilimsel işlenmesine rağmen okuması çok kolay, bu noktada Tevfik Uyar çevirisi olmasının da etkisi büyük. Büyük fayda sağladı......more