The Brain Sell, Dr. David Lewis
The Brain Sell, Dr. David Lewis
List: $29.98 | Sale: $20.99
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The Brain Sell
When Science Meets Shopping; How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop

Author: Dr. David Lewis

Narrator: Steven Menasche

Unabridged: 9 hr 26 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/01/2015

Includes: Bonus Material Bonus Material Included


Synopsis

Science has made the leap from the lab to come to a store near you—and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the 'persuasion industry' to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more—often without us consciously realizing it.

A revelatory inside story, The Brain Sell is a tale of engineered behaviors and 'atmospherics'; of subliminal messaging; and of TVs that sometimes watch us while we're watching them.

During his journey, Lewis explores fascinating questions such as:

Why should a particular font used to describe soup make it taste better?
Why do some retailers actively encourage shoppers to haggle?
How do the tools and techniques of 'the brain sell' influence shopper behavior, and what can you—as a retailer or marketer—learn from them?

Informed, illuminating, stimulating: you cannot afford to miss The Brain Sell.

Reviews

Goodreads review by Tran

David Lewis - tác giả cuốn sách - một nhà khoa học trong lĩnh vực áp dụng thần kinh học vào marketing và phân tích hành vi mua sắm. Ông viết cuốn sách với mục tiêu rất rõ ràng: đứng về phía người tiêu dùng để giúp họ nhận ra việc mua sắm của họ bị dẫn dắt, tháo túng tinh vi thế nào? Qua các chương, t......more

Goodreads review by Aizhan

Эта книга рассказывает о нейромаркетинге - науке, изучающей связь мозга с покупательскими привычками и желаниями. Автор книги -Дэвид Льюис - раскрывает секреты, как маркетологи используют нейробиологию в своих интересах. Прочитав книгу, я стала более трезво смотреть на шоппинг, будь это покупка ново......more

Goodreads review by Dane

Disclaimer: While I aim to be unbiased, I received a copy of this for free to review. You’ve probably noticed that I’ve awarded The Brain Sell a rare ten out of ten – there’s a reason for that. I reserve this prestigious score for a book that changes the way that I look at the world, the sort of book......more

Goodreads review by Phùng

Cuốn này viết chung chung, lắm lúc toàn tâm lý học không, chỉ cỡ 10% thực sự liên quan tới neuron 1 xíu. Cuốn này chắc viết cho độc giả phổ thông, k biết gì thì sẽ thấy thú vị, còn mình k thấy thoả mãn lắm. Có 2 điều giá trị hiếm hoi mà mình gom được. 1 là những cái gì cần suy nghĩ, phân tích thì cần......more