Switch: How to Change Things When Change Is Hard, Chip Heath
  • List: $17.50  |  Sale: $12.25
    Club: $8.75
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Switch: How to Change Things When Change Is Hard

Author: Chip Heath, Dan Heath

Narrator: Charles Kahlenberg

Unabridged: 7 hr 43 min

Format: Digital Audiobook

Publisher: Random House Audio

Published: 02/16/2010

Genre: Business & Economics - Organizational Behavior

Synopsis

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients
- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping 
- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service 

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Recommended

A World Without Email Reimagining Work in an Age of Communication Overload, Cal Newport
A World Without Email
by Cal Newport

List: $22.50

Sale: $15.75

Club: $11.25

Narrator: Kevin R. Free
Published: 03/02/2021

The Four Obsessions of an Extraordinary Executive, Patrick Lencioni
The Four Obsessions of an Extraordina...
by Patrick Lencioni

List: $9.13

Sale: $6.40

Club: $4.56

Narrator: Charles Stransky
Published: 10/18/2002

The Outward Mindset Seeing Beyond Ourselves, The Arbinger Institute
The Outward Mindset
by The Arbinger Institute

List: $16.95

Sale: $11.87

Club: $8.47

Narrator: Oliver Wyman
Published: 06/13/2016

The Culture Code The Secrets of Highly Successful Groups, Daniel Coyle
The Culture Code
by Daniel Coyle

List: $17.50

Sale: $12.25

Club: $8.75

Narrator: Will Damron
Published: 01/30/2018

Upstream The Quest to Solve Problems Before They Happen, Dan Heath
Upstream
by Dan Heath

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Dan Heath
Published: 03/03/2020

The Power of Habit Why We Do What We Do in Life and Business, Charles Duhigg
The Power of Habit
by Charles Duhigg

List: $20.00

Sale: $14.00

Club: $10.00

Narrator: Mike Chamberlain
Published: 02/28/2012

12 Reasons Why Organizational Change Fails, Mark Sanborn CSP, CPAE
12 Reasons Why Organizational Change ...
by Mark Sanborn CSP, CPAE

List: $9.95

Sale: $6.96

Club: $4.97

Narrator: Mark Sanborn CSP, CPAE
Published: 12/31/1969

Smarter Faster Better The Secrets of Being Productive in Life and Business, Charles Duhigg
Smarter Faster Better
by Charles Duhigg

List: $20.00

Sale: $14.00

Club: $10.00

Narrator: Mike Chamberlain
Published: 03/08/2016

Atomic Habits Tiny Changes, Remarkable Results, James Clear
Atomic Habits
by James Clear

List: $20.00

Sale: $14.00

Club: $10.00

Narrator: James Clear
Published: 10/16/2018
{"id":"326205","ean":"9780739376973","abr":"Unabridged","title":"Switch: How to Change Things When Change Is Hard","subtitle":"How to Change Things When Change Is Hard","author":"Chip Heath","rating_average":"4.18","narrator":"Charles Kahlenberg","ubr_id":"326205","abr_id":"0","ubr_price":"17.50","abr_price":"0.00","ubr_memprice":"11.38","abr_memprice":"0.00","ubr_narrator":"Charles Kahlenberg","abr_narrator":"","ubr_length":"Unabridged: 7 hr 43 min","abr_length":"Abridged: "}