Superfandom, Aaron M. Glazer
Superfandom, Aaron M. Glazer
List: $29.99 | Sale: $21.00
Club: $14.99

Superfandom
How Our Obsessions Are Changing What We Buy and Who We Are

Author: Aaron M. Glazer, Zoe Fraade-Blanar

Narrator: Josh Bloomberg

Unabridged: 8 hr 27 min

Format: Digital Audiobook Download

Published: 03/21/2017

Synopsis

As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations?from traditional businesses to tech startups?direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as they demand a say in shaping the future of the things they love. Sometimes it works. Sometimes it doesn't.

In Superfandom, Zoe Fraade-Blanar and Aaron Glazer explain this new era of symbiosis, delving into the history, sociology, and psychology of fandom. From Polaroid to Maker's Mark to groupies of financier Warren Buffett, the consumer relationship has been transformed. Superfandom is an essential guide for those who care, contribute to, and live in this rapidly expanding fandriven economy.

About Aaron M. Glazer

Aaron M. Glazer is the co-founder and CEO of Squishable. Before founding Squishable, he worked as a business researcher, consultant, and journalist. He began studying non-traditional entrepreneurial models during his time at Johns Hopkins University.

Reviews

Goodreads review by Guilherme on October 27, 2019

Esse livro é muito interessante e importante para se perceber as diversas matizes que alcança o consumo de fãs e a cultura de fãs, mas o destaque que ele dá é principalmente no consumo. Ele tem o pecado de vários livros nesse estilo de relato americano de jornalismo: contar anedotas demais que, se r......more

Goodreads review by Krim on November 18, 2020

Basically a book on superfans and fandom looked at through a consumerist lens. The recounting and analysis of events the authors explored throughout history that concerned superfans were interesting but felt disjointed for the most part. Was a bit like a mini marketing class which isn't really usefu......more

Goodreads review by Rebecca on February 13, 2018

I was excited by the concept of this book but disappointed by the execution. I think I should have paid closer attention to the title. There's a big emphasis on the "What We Buy" part, but not "Who We Are". Fandom is one of the messiest topics I can think of, but everything about this book felt neat......more

Add to Cart
Add to Wish List