Successful Companies are Externalizat..., J.M. Kuczynski
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Successful Companies are Externalizations of the Identities of their Owners

Narrator: J.-M. Kuczynski

Unabridged: 3 min

Format: Digital Audiobook Download

Published: 12/20/2017


Harlan Sanders was a chef whose company (Kentucky Fried Chicken)makes food. Bill Gates was a computer scientist whose company (Microsoft) makes computer-software. Henry Ford was an automaker whose company (Ford Motors) makes cars. A company is successful when it externalizes the identity of its owner. A company is successful when it is its owner’s identity---when, in other words, it is its owner’s identity externalized. Business-success therefore isn’t about coming up with a clever idea: it is about knowing how to be oneself and get paid for it.