Scan Artist, Marcia Biederman
Scan Artist, Marcia Biederman
List: $19.95 | Sale: $13.97
Club: $9.97

Scan Artist
How Evelyn Wood Convinced the World That Speed-Reading Worked

Author: Marcia Biederman

Narrator: Marguerite Gavin

Unabridged: 7 hr 58 min

Format: Digital Audiobook Download

Published: 09/03/2019


Synopsis

The best-known educator of the twentieth century was a scammer in cashmere. “The most famous reading teacher in the world,” as television hosts introduced her, Evelyn Wood had little classroom experience, no degrees in reading instruction, and a background that included a collaboration with the Third Reich. Nevertheless, a nation spooked by Sputnik and panicked by paperwork eagerly embraced her promises of a speed-reading revolution. Journalists, lawmakers and two US presidents lent credibility to Wood’s claims of turbocharging reading speeds. A royal-born Wood grad said she’d polished off Moby Dick in three hours; a senator swore he finished one book per lunchtime. Fudging test results and squelching critics, Wood’s popularity endured even as science proved that her system taught only skimming, with disastrous effects on comprehension. As apps and online courses attempt to spark a speed-reading revival, this engaging look at Wood’s rise from missionary to marketer exposes the pitfalls of wishful thinking.

About Marcia Biederman

Marcia Biederman has contributed more than 150 articles to the New York Times. She was a staff reporter for Crain’s New York Business and her work has appeared in New York magazine, the New York Observer, and Newsday. She is also the author of Popovers and Candlelight: Patricia Murphy and the Rise and Fall of a Restaurant Empire. She lives in New York.

About Marguerite Gavin

Marguerite Gavin is a seasoned theater veteran, a five-time nominee for the prestigious Audie Award, and the winner of numerous AudioFile Earphones and Publishers Weekly awards. Marguerite has been an actor, director, and audiobook narrator for her entire professional career, and has over four hundred titles to her credit.


Reviews

Goodreads review by Eric_W on January 31, 2020

Those of us who grew up in the fifties and sixties will remember Sputnik and the intense fear that permeated the American science and education communities. America could not be permitted to fall behind in the space or arms race and to stay ahead education was to be reformed and supported.  It was th......more

Goodreads review by Laura on July 26, 2019

Back in the late 1970's my private school in Westchester Cty, NY invited a representative from this company to give a sales pitch. Even as a child, this felt not right. It was unusual for the nuns to allow such a presentation to the students. They must have really believed in the program. I don't re......more

Goodreads review by Lori L on August 29, 2019

Scan Artist: How Evelyn Wood Convinced the World That Speed-Reading Worked by Marcia Biederman is a highly recommended examination of the life of Evelyn Wood and her Reading Dynamics program. As a fan of Saturday Night Live, I saw the hilarious third season mock commercial on 11/12/77 about the "Evel......more

Goodreads review by Shrike58 on July 06, 2023

If you are from the the United States, and are on the north side or so of 60, you can remember when the advertising for Evelyn Wood and her "Reading Dynamics" approach to consuming print was omnipresent. I say consuming because the biggest participants in the programs marketed under Wood's name were......more

Goodreads review by Ann on September 16, 2020

This book has some merits as a reconstruction of a now largely defunct business, that of speed-reading. (I say "largely" defunct, because a quick search showed me that there are plenty of youtube videos claiming to teach speed reading, so the idea still has its attractions.) And I was genuinely inte......more


Quotes

“Journalist Biederman did extensive research on her subject, which shines through in this clear telling…The author convincingly portrays Wood as a fraud who threw off academic critics by embracing politicians’ endorsements. A clearly written book, laced with wry humor amid condemnation.” Library Journal

“Journalist Biederman’s coverage of the science of reading and the Wood franchise will enlighten readers at any speed…This is an intriguing and surprising biography of a woman who was once a household name.” Booklist