Sales EQ, Ariadne Ghent
Sales EQ, Ariadne Ghent
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Sales EQ
Your Essential Guide to Backend Marketing. Discover Proven Tips on How to Increase Sales and Profits on the Backend

Author: Ariadne Ghent

Narrator: Marcus Mulenga

Unabridged: 9 min

Format: Digital Audiobook Download

Published: 08/15/2022


Synopsis

Sales EQ: Your Essential Guide to Backend Marketing. Discover Proven Tips on How to Increase Sales and Profits on the Backend

Most businesses spend too much time trying to gain new customers and fail to recognize the immense goldmine that they have in their existing customers. The fact is that the people most likely to buy from you are those people who have already bought from you! That's why backend marketing can help to boost your profits, even when new

customers are few and far between. As a strategy to survive and thrive in a recession, it's hard to beat backend marketing.

In this audiobook, you will learn about backend marketing, what it entails, the how's and the why it works. You will learn useful tips on how to boost your profits using your existing customers and some backend marketing strategies.

This audiobook will cover the following topics:

- The Psychology of Backend Profits

- The Planned Sales Funnel

- Market Something It Sells

- Limited One-Time Offers

- Bonus Offers

- Strategic Upsell

- Strategic Cross-Sell

- Partner Front-End and Hog Backend

- Several Backend Offer Levels

- And many more!

Backend marketing works because people are the most suggestible in buying behavior just after they've made a decision to buy. If you want to learn more, scroll up and click “add to cart” now!


Reviews

Goodreads review by John on September 30, 2017

There's a lot of good sales advice in here but it often feels like an all-in-one sales guide that just throws in comments about empathy to keep it relevant to the title. The outline and structure of the book is also confusing. It could definitely benefit from a more hierarchical structure with diffe......more

Goodreads review by John on February 05, 2018

Awesome book, great for those who want an advanced understanding of sales. It really explains why those people who are great at forming relationships seem to get all the business! He goes into how people make decisions DIFFERENTLY than your sales process and their buyer process, and the key is align......more

Goodreads review by David on January 09, 2018

Another good manual by Jeb Blount. A compendium to Fanatical Prospecting. This is not an easy read and takes a long time to finish. I can image some folks giving up on it, and it will surprise many readers - it is a paradoxical "shut up and listen" advice instead of "pitch" tactics. I'd imagine some......more

Goodreads review by Benson Koh on June 17, 2017

One of the best book in sales Amazing book for any sales person who wishes to perform on the top tier in their industry. Worth your time.......more

Goodreads review by Marisa on July 05, 2024

There is something that can be learned in all of Job Blount’s books. In Sales EQ, the thing that stood out to me was concerning Disruptive Emotions. During the sales process, it is so easy to be blown off course by obstacles, especially when the buyer’s emotions are involved. This part of the book r......more