Radio Pro
The Making of an On-Air Personality and What It Takes

Radio Pro is several books in one, covering every aspect of personality radio-from the history of pioneer broadcasters to how to become a successful personality. Forty-one-year radio pro Joe Martelle also brings together a richly varied selection of candid comments on the subject from over 150 of America's best broadcasters-seasoned pros who tell it like it is and what it takes to be a successful air and online personality.Radio Pro is enlightening, informative, and thought provoking for both the radio student and those interested in personality radio.