Predictive Analytics, Eric Siegel
Predictive Analytics, Eric Siegel
3 Rating(s)
List: $29.98 | Sale: $20.99
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Predictive Analytics
The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated

Author: Eric Siegel

Narrator: Steven Menasche

Unabridged: 11 hr 6 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 06/01/2017

Includes: Bonus Material Bonus Material Included


Synopsis

Award-winning | Used by over 30 universities | Translated into 9 languages

An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.

Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.

How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.

Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.

In this lucid, captivating introduction — now in its Revised and Updated edition — former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction:

How does predictive analytics work? This jam-packed audiobook satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.

A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

Reviews

Goodreads review by Jay on April 04, 2013

"Predictive Analytics" is a summary of the state of the art in using computer models to predict individuals actions. I work in the industry and have developed predictive financial models. This book isn't aimed at people like me, at least not ones looking for a more technical, how-to explanation. Ins......more

Goodreads review by Paul on August 12, 2013

This book is extremely introductory, which accounts for Siegel's 50,000-foot view of the topic. Yet, I came away feeling there could have been more details on the "how" of predictive analytics without destroying the book's aim of being an overview. Rather than droning on about IBM's Watson, I though......more

Goodreads review by Ezra on May 22, 2014

Okay at best. He clearly knows his stuff and has great experience to talk about. He also chooses interesting examples of predictive modeling that he hasn't worked on. But his style is self-absorbed and immature. If you are in the business, you will get something out of reading his book, but you prob......more

Goodreads review by Ann on June 10, 2013

PREDICTIVE ANALYTICS by ERIC SIEGEL Having no previous knowledge of predictive analytics, I was a little afraid this book might leave me bewildered. How wrong I was! My eyes were opened, my interest caught and held throughout this fascinating book. There are many questions that come to mind when readi......more

Goodreads review by Mick on October 26, 2018

Worth a read for those interested in analytics but want an entry level book.......more