Not Born Yesterday, Hugo Mercier
Not Born Yesterday, Hugo Mercier
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Not Born Yesterday
The Science of Who We Trust and What We Believe

Author: Hugo Mercier

Narrator: Jonathan Todd Ross

Unabridged: 9 hr 45 min

Format: Digital Audiobook Download

Publisher: Recorded Books

Published: 01/28/2020


Synopsis

Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe?and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion?whether by religious leaders, politicians, or advertisers?fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms enable us to be on guard against harmful beliefs, while being open enough to change our minds when presented with the right evidence. Even failures?when we accept false confessions, spread wild rumors, or fall for quack medicine?are better explained as bugs in otherwise well-functioning cognitive mechanisms than as symptoms of general gullibility. Not Born Yesterday shows how we filter the flow of information that surrounds us, argues that we do it well, and explains how we can do it better still.

About Hugo Mercier

Hugo Mercier is a researcher at the French National Center for Scientific Research, working in the Cognitive Science Institute Marc Jeannerod in Lyon.


Reviews

Goodreads review by Chris on February 18, 2024

4th read: This is another one of those books that I read once a year because I love it so much. I’m a highly skeptical person who also has trust issues, and I just can’t figure out why so many people are gullible and fall for ridiculous scams and misinformation. Well, Mercier argues that humans aren’......more

Goodreads review by Malek on April 16, 2020

This is the second book I read to hugo and its as great as the first one The enigma of reason, also they are the same at disproving an intuitive idea with solid argumentation.......more

Goodreads review by Charlie on July 19, 2022

This is a really important book. Mercier argues people aren't all that gullible. If anything, the problem is the opposite: we are difficult to convince of anything we don't already believe, because our passions usually rule our thoughts. Mercier draws on interesting empirical findings, and offers go......more

Goodreads review by John on January 20, 2025

Mercier argues that people are not as gullible as some claim. It is noteworthy that many case studies of gullibility are often exaggerated or based on myths, such as the War of the Worlds broadcast or the more recent false claims that people drank bleach at Trump's suggestion. While Mercier acknowled......more

Goodreads review by Matt on November 19, 2024

Book thesis: Humans aren’t as gullible as is commonly thought, and this gullibility doesn’t explain the range of false beliefs that humans exhibit. Rather, poor epistemics—or “open vigilance mechanisms”—explain these false beliefs, whether that’s because we engage in incorrect plausibility checking......more