Me 2.0, Revised and Updated Edition, Dan Schawbel
Me 2.0, Revised and Updated Edition, Dan Schawbel
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Me 2.0, Revised and Updated Edition
4 Steps to Building Your Future

Author: Dan Schawbel

Narrator: Mike Chamberlain

Unabridged: 8 hr 23 min

Format: Digital Audiobook Download

Published: 03/01/2014

Synopsis

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.There is no job security anymore, which means that the way we manage our careers has forever changed. Now everyone in the world is your competition, and the single greatest differentiator you have is your personal brand. With social media tools, blogs, and mobile applications, there are endless opportunities to become known and connect with other people.In Me 2.0 personal branding expert Dan Schawbel gives you all the tools you need for building a powerful personal brand that will give you a competitive advantage in the marketplace, including a four-step process for discovering, creating, communicating, and maintaining your personal brand; how to use all the latest social media tools, including video, blogs, and social networks for job search and career development; the secrets to networking effectively—both online and offline; proven branding advice from industry experts and insiders. Whether you're looking for your first big job, want to climb the corporate ladder, or are eager to jump-start your own business venture, Me 2.0 will help you achieve lasting success!What's new in the revised edition of Me 2.0: New case studies from people of all generations on how they've used social media to become well-known brands A new chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories New insight on how to turn your passion into a business through the personal branding process New tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking New research, examples, and more resources that will support your online brand campaign

About Dan Schawbel

Dan Schawbel, recognized as a “personal branding guru” by the New York Times, is the managing partner of Millennial Branding, a Gen Y research and consulting firm. He is the author of the number one international bestseller Me 2.0: 4 Steps to Building Your Future, now in thirteen languages. Schawbel is a columnist for both Time and Forbes and has been featured in over one thousand media outlets, including Wire , PBS’s Nightly Business Report, and Elle. He has spoken at Google, NBC Universal, McGraw-Hill, Harvard Business School, MIT, Time Warner, IBM, and Citigroup. He was selected for the“30 under 30” lists of both Forbes and Inc. and cited by Businessweek as someone entrepreneurs should follow on Twitter.

About Mike Chamberlain

Mike Chamberlain is an actor and voice-over performer in Los Angeles whose audiobook narration has won several AudioFile Earphones Awards. His voice credits range from radio commercials and television narration to animation and video game characters. Stage trained at Boston College, he has performed works from Shakespeare and the classics to contemporary drama and comedy.

Reviews

Goodreads review by Christine Young on March 05, 2013

To be fair, I'm a little late to the game with this book. It is a little dated. I bet this would have been a great book back when it was published. But now most of these ideas are readily available with a simple Google search on how to brand yourself or how to find a job. This book is definitely gea......more

Goodreads review by Anupriya on February 05, 2020

Here I finish my second book for #2020 . Why I picked this book? I wanted to learn more about personal branding, brand proposition and building brand value. However, this book was not as per my expectations as I’m a branding professional myself and perhaps had higher expectations. . I would rather rec......more

Goodreads review by Mohamed on August 18, 2024

Me 2.0 offers some solid foundational advice on personal branding, making it a decent starting point for anyone new to the concept. However, as of 2024, some of the content feels a bit outdated, especially the heavy emphasis on blogging as a primary tool for building your brand. While the book does......more

Goodreads review by Tricia on March 10, 2020

I really enjoyed this book despite being out of college for 1+ years now. I found myself giggling or smirking in a few of the sections because of how relatable it can get. Like his other book, "Promote Yourself," it was motivating and helped strengthen my foundation for my next steps in what I have......more

Goodreads review by Jeffrey on August 06, 2019

Great, great book to read. It is the reason I have made some smart decisions on the web. The things I might have done wrong were negated in light of these small doses of reality about the social webosphere. It covers all the terminology of business leadership, and it goes into depth on branding and......more

Quotes

“Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand.” Daniel H. Pink, New York Times bestselling author

“Me 2.0 provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit.” Fast Company

“Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card.” Entrepreneur

“Contains practical ways of harnessing online tools to professional advantage.” Financial Times

“Me 2.0 is an instruction manual for developing your personal brand and then leveraging that brand to command your career.” New York Post

“This book offers a comprehensive guide for leveraging the big three social media features: LinkedIn, Facebook, and Twitter. In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.” Washington Post

“A very detailed and comprehensive guide to employing a full arsenal of mostly online tools—including social networking—to develop a public persona that will enable you to be the go-to person for your area of expertise.” Miami Herald

“You can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment.” FoxBusiness.com

“This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel’s concept of personal branding, or ‘how we market ourselves to others.’” Library Journal

“The business world is changing, and what Dan Schawbel has captured in this book is the pulse of the changing branding market.” Gary Vaynerchuk, host and founder of Wine Library TV  

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