Made to Stick, Chip Heath
Made to Stick, Chip Heath
73 Rating(s)
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Made to Stick
Why Some Ideas Survive and Others Die

Author: Chip Heath, Dan Heath

Narrator: Charles Kahlenberg

Unabridged: 8 hr 37 min

Format: Digital Audiobook Download

Published: 01/09/2007


Synopsis

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
 
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
 
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

About The Author

Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. He lives in Los Gatos, California.Dan Heath is a Consultant to the Policy Programs of the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative new-media textbook company. He lives in Raleigh, North Carolina.


Reviews

Goodreads review by Sundeep on February 03, 2008

from my blog, thesunrising.com Summary: When marketing anything, keep these six concepts in mind if you want your message to shtick: Simple, Unexpected, Concrete, Credible, Emotional, Stories; yes, my friends, that spells SUCCESs. If it sounds like too much work, these two concepts also work: Free, S......more

Goodreads review by Mark on February 23, 2011

Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed. This book was a redundant snooze. The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick. It suffices to say that "enjoyability" is NOT on the list of what m......more

Goodreads review by Keyo on November 05, 2020

I needed a book for marketing, I just googled 'Top 10 marketing books' and opened the first link. I searched all the books here in Goodreads, read the reviews, and chose this book. I downloaded it on my Kindle, opened the book and on the first page I saw "To Dad, for driving an old tan Chevette while......more

Goodreads review by Kevan on August 09, 2016

Update #2: Yep. Still recommending it. I Update #1, at the halfway point: five stars already. I want to read this book twice, at least. This will directly change how I write, present, think, create and make things. I know I need to keep experimenting to make my communication more memorable, more mean......more

Goodreads review by Anusha on February 16, 2017

I don’t know why I’m surprised at my 5star rating. I was recommended this book by multiple people, including the professionals of Goodreads. The final nail on the coffin was when my Dad just handed me this book saying, “You know for a Doctor, you should really read this book!” Way to go Dad! That’s......more


Quotes

Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor
 
“Utterly compelling.”—Los Angeles Times
 
“Surprising and provocative.”—The New York Sun
 
“Savvy.”—People
 
“Fun to read and solidly researched.”Publishers Weekly (starred review)