Leap
  • List: $25.98  |  Sale: $18.19
    Club: $12.99
    • facebook
    • Twitter
    • googleplus
    • pinterest

Details

Leap: How to Thrive in a World Where Everything Can Be Copied

Author: Howard Yu

Narrator: Feodor Chin

Unabridged: 8 hr 30 min

Format: Digital Audiobook

Publisher: Hachette Audio

Published: 06/12/2018

Genre: Business & Economics - Strategic Planning

Includes: Bonus PDF

Synopsis

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.

Recommended

Good Strategy/Bad Strategy
by Richard Rumelt

With endorsements from both key executives and renowned business schools around the world, Richard Rumelt offers the ultimate distillation of his vast experience in what is destined to become a milestone work on the theory and practice of strategy.

Narrator: Sean Runnette
Published: 01/31/2012

The Upside of Turbulence
by Donald Sull

Traditionally, leadership has been equated with vision. We look to leaders in business and government to have the genius to know the future and lead the rest of us to where that vision becomes a reality. We look for goals to beckon us and rely on s...

Narrator: Loren Lester
Published: 10/06/2009

Marketing in the Age of Google
by Vanessa Fox

In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core busin...

Narrator: Don Hagen
Published: 05/24/2011

Red Team
by Micah Zenko

Red teaming. It is a practice as old as the Devil’s Advocate, the eleventh-century Vatican official charged with discrediting candidates for sainthood. Today, red teams—comprised primarily of fearless skeptics and those assuming the role...

Narrator: Christopher Lane
Published: 11/03/2015

The Attacker's Advantage
by Ram Charan

From legendary business guru and #1 bestselling author Ram Charan comes a return to the Big Think business book that will guide top business leaders through uncertain times, showing them how to turn the new challenges into competitive advantage.

Narrator: Mark Bramhall
Published: 02/24/2015

Wake Me Up When the Data is Over
by Lori Silverman

Do you wish you could more fully engage your employees? Or reduce turnover by 25% or more? Do you need to quickly align staff around your organization's long-term strategy? Or achieve double-digit growth? Then this groundbreaking audiobook is for yo...

Narrator: Kate Reading
Published: 08/08/2011

The Sticking Point Solution
by Jay Abraham

Businesses can plateau, stall, or stagnate…without the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs...

Narrator: Jay Abraham
Published: 05/12/2009

The Inevitable
by Kevin Kelly

A New York Times BestsellerFrom one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our livesMuch of what will happen in the next thirty years i...

Narrator: George Newbern
Published: 06/07/2016

Big Bang Disruption
by Larry Downes

Free navigation apps on smartphones wreaked havoc for the makers of standalone GPS devices. Airbnb and other resource sharing services are undermining hotels. Uber, SideCar and Lyft are reinventing the heavily regulated taxi and limousine industry.T...

Narrator: Chris Sorensen
Published: 07/29/2014
{"id":"2241695","ean":"9781549168918","abr":"Unabridged","title":"Leap: How to Thrive in a World Where Everything Can Be Copied","subtitle":"How to Thrive in a World Where Everything Can Be Copied","author":"Howard Yu","rating_average":"0","narrator":"Feodor Chin","ubr_id":"2241695","abr_id":"0","ubr_price":"25.98","abr_price":"0.00","ubr_memprice":"16.89","abr_memprice":"0.00","ubr_narrator":"Feodor Chin","abr_narrator":"","ubr_length":"Unabridged: 8 hr 30 min","abr_length":"Abridged: "}