Join the Club
How Peer Pressure Can Transform the World

Humans are social animals descended from a long line of hunter gathers who lived in small social groupings of extended families (i.e. tribes). We are programmed to care about what other people think of us. Rugged individualism is probably an imaginary facade in most cases. This book explores ways in......more

I found this super interesting and an enjoyable read. The concept of how peer pressure can be used for good is fascinating, and the examples of it in action are really compelling. I felt like I learned a lot from this book.......more

I was left ambivalent about "Join the Club." It has some nice stories with important, interesting information, but the premise overall doesn't pan out. People are sheep--OK, fine. This is nothing new (see "the Lord is my shepherd" in the Bible, e.g.). But peer pressure, i.e. the sheep leading the sh......more

In short, this is a book about using peer pressure for good, instead of in the way it's typically viewed. The basic theory of the book is that positive social change or social engineering can be accomplished by using the tendency for humans to want to fit in and be part of the crowd, whether it's for......more

Peer pressure is an un-seeable force, maybe like gravity. It pulls us in productive and unproductive directions. The trick seems to be to get the "force" to take us in directions we would like to go. Most of us just drift and are pulled into activities and beliefs we may not have chosen. This book is......more