Inbound Marketing, Dharmesh Shah
Inbound Marketing, Dharmesh Shah
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Inbound Marketing
Get Found Using Google, Social Media, and Blogs

Author: Dharmesh Shah, Brian Halligan

Narrator: Erik Synnestvedt

Unabridged: 5 hr 6 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/18/2009


Synopsis

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage.
If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audio book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working.
Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing.

Reviews

Goodreads review by Janette

Here is a list of things that I learned from Inbound Marketing; You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that......more

Goodreads review by Scott

Topics Covered: Dramatically increasing traffic to your website or blog Inbound marketing Online positioning LinkedIn, Facebook, Twitter and the future of online marketing Review: How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all t......more

Goodreads review by Taka

A straightforward introduction to social media-- The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After expla......more

Goodreads review by Leonard

This is a short and pretty straightforward book on “inbound marketing” by the two founders of HubSpot. It explains, in simple terms, what small and not so small businesses should do to attract, convert, transform and delight users and customers online. In other words, it’s a web-marketing primer tha......more

Goodreads review by Kenan

Great book. Everyone who wants to start their own business, whether online or offline, should first learn the basics and get into the market, and it is these basics that can be best learned by reading Inbound marketing. Each chapter is full of helpful tips.  I think that those who follow all the steps......more