Imaginative Communities, Robert Govers
Imaginative Communities, Robert Govers
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Imaginative Communities
Admired cities regions and countries

Author: Robert Govers

Narrator: Erich Favel

Unabridged: 4 hr 7 min

Format: Digital Audiobook Download

Publisher: Reputo Press

Published: 04/07/2023

Includes: Bonus Material Bonus Material Included


Synopsis

Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.Tables and figures: download from www.imaginativecommunities.com/tables

Reviews

Goodreads review by Marta on April 30, 2019

Many postive thoughts have been given on Robert Govers’ book "Imaginative Communities" and it is impossible to disagree with any of them. Personally, I found the book a worthwhile and delightful read for many reasons. It is insightful and clear, free of the intimidating corporate jargon and worn-out......more

Goodreads review by Arja on May 07, 2019

Robert Govers combines in a fascinated way the concepts of imagined communities, community imagination and imaginative communities describing who we are, how we fight boredom and how we become admired as the communities. He then continues with focusing on how the others, "they" think about our commu......more

Goodreads review by Axel on February 09, 2019

I enjoyed reading Imaginative communities. In his new book Robert Govers explains in an understandable manner how the image of places can be managed in a sustainable way. The identity of a city, region or country can be strengthened by creating a community that people want to belong to. A community co......more

Goodreads review by Josh on July 22, 2019

Imaginative Communities is an interesting book that is written in a easy-to-read, conversational style that should be accessible to any reader with an interest in how cities, regions and countries are imagined (and how they can be reimagined). Whilst the book is easy-to-read and concise, this does no......more

Goodreads review by Erik on June 03, 2019

This is a great little book on how to get your city, region and country to the next level, going beyond the economic perspective. Pros: - Short book. - Short chapters with clear messages. - Every chapter is jam-packed with real-life examples, both current and historical. - Controversial ideas related to......more