I Live in the Future  Heres How It ..., Nick Bilton
I Live in the Future  Heres How It ..., Nick Bilton
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I Live in the Future & Here's How It Works
Why Your World, Work, and Brain Are Being Creatively Disrupted

Author: Nick Bilton

Narrator: Mike Chamberlain

Unabridged: 8 hr

Format: Digital Audiobook Download

Published: 09/14/2010


Synopsis

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?

The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.

Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:

   • With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
   • By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.
   • Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
   • Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.
   • Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.
   • Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.
 
I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.

About The Author

NICK BILTON is the lead technology writer for the New York Times Bits blog and a reporter for the paper. His work weaves together many different fields of storytelling, including advertising, journalism, design, technology, user interface, documentary film, and hardware hacking and the effects of all of these on society. At the Times, he is also worked in the research and development labs, peering into the future and helping chart the path for the future of news. Bilton is also an adjunct professor for New York University’s interactive telecommunication program and speaks regularly around the world at major technology and publishing conferences and at universities.


Reviews

Goodreads review by Trish

My initial review of this title in December 2010 was unkind and perhaps even unfair to the author. Since that time I have spent a great deal more time becoming involved with online media and social networking, and I'm not completely sure he isn't right in some major ways. Now, in April 2011, the bel......more

Just finished this book while traveling. Nick does a great job of outlining how our world has changed around us, and how we're struggling to take it all in. We know that society is changing we see it in the use of cell phones, the popularity of the Internet and around social-network sites. What we're......more

أعيش في المستقبل.. لماذا يجري تخريب عالمك وعملك وعقلك علي نحو خلاق؟ نك بيلتون ................. الكتاب يحمل أسم كبير جدا جدا في معناه ومغري جدا بالقراءة، لكن الحقيقة ان الموضوع بعيد كثيرا عن ما توقعته من هذا العنوان. الكتاب يدور حول دور التكنولوجيا في تغيير طبيعة الحياة في المجتمعات الحديثة من كذا ناحي......more

Goodreads review by Jamie

Maybe I read too many books like this, but this one didn't bring anything new to the table. Ch. 1 - Porn has always adapted to new technologies. Ch. 2 - The printing press, radio, and tv also changed the culture. ch. 3, 4 - digital natives dont consume news and entertainment like we do. ch. 5, 7 - is mu......more

Goodreads review by Nisha

This book was written in 2010, and holds up moderately well.......more


Quotes

"A bold and provocative look at the future of storytelling. It’s about the virtues of video games, the science of cocktail parties, and the new business model of journalism.  It’s about a world in which the medium is mostly irrelevant, and the message is everything. Read this book if you want to get your message right.”
—Jonah Lehrer
, author of the New York Times bestseller How We Decide


“Nick Bilton has written a rollicking, upbeat guide to the digital world—a peek into our near future, where news, storytelling, and even human identity are transformed. It’s a fascinating book from a man who has helped pilot the New York Times into a new age of online journalism. If you’re wondering—or worried—about the future of media, this is your road map.”
—Clive Thompson
, Wired magazine columnist and contributing editor


Bilton doesn’t just live in the future, he also understands the past. I Live in the Future explains how our communications tools shaped our present, how new tools are shaping our future, and what we should do to take advantage of all this opportunity.”
—Clay Shirky, author of Cognitive Surplus and Here Comes Everybody