Free Ride, Robert Levine
Free Ride, Robert Levine
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Free Ride
How Digital Parasites are Destroying the Culture Business, and How the Culture Business Can Fight Back

Author: Robert Levine

Narrator: Byron Wagner

Unabridged: 9 hr 36 min

Format: Digital Audiobook Download

Published: 10/25/2011


Synopsis

How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.

On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as viewership migrates online, and publishers face off against Amazon over the price of digital books.

In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google’s fateful decision to digitize first and ask questions later. Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero.

Fearless in its reporting and analysis, Free Ride is the busi­ness history of the decade and a much-needed call to action.

About The Author

ROBERT LEVINE was most recently executive editor of Billboard mag­azine. His articles on technology, business, and culture have appeared in the New York Times, Fortune, Condé Nast Portfolio, Vanity Fair, Rolling Stone, and Travel & Leisure. He lives in New York.


Reviews

Goodreads review by K.V. on October 02, 2012

Very thought-provoking. Everyone trying to make a living in the arts these days should read this. So should all the people who think that those trying to make a living from the arts are supposed to work for free for their entertainment. (And that includes librarians and teachers, yes.)......more

Goodreads review by Chris on December 29, 2011

Magazine writer and editor Robert Levine musters useful facts about media businesses here, facts that should be taken into account in any discussion of how piracy affects the media. That said, I think the conclusions he draws are debatable at best. Levine's viewpoint is that creators should get paid......more

Goodreads review by David on April 03, 2013

Made me renew my cable membership! Well, okay, not quite... but it does paint an interesting, if Hollywood-centric and somewhat scold-y, picture of the dynamic between the entertainment industry and the Internet/technology business. I think it's a bit much to claim that most, if not all, of the Inter......more

Goodreads review by Koen on July 18, 2012

Een goed boek als je de voorgeschiedenis van de copyfights goed wilt kennen, inclusief de huidige worstelingen. Er is echter geen oplossing in zicht en dat komt grotendeels uit de stellingname van de schrijver. Aggregators zijn des duivels, maar dat veel kranten aggregators zijn an sich komt niet aa......more

Goodreads review by Bebe (Sarah) on June 23, 2012

Shockingly good account of the content creators' side of the current controversy over SOPA (Stop Online Piracy Act). Comprehensive coverage of the music, book, and film industry's positions against piracy and the push for free access to content. While this book is decidedly in favor of copyright and......more


Quotes

Praise for Free Ride

“A book that should change the debate about the future of culture….With this stylishly written and well-reported manifesto, Levine has become a leading voice on one side of our most hotly contested debate involving law and technology.”
—Jeffrey Rosen, The New York Times Book Review

"Turbo-reported....Free Ride is a timely and impressive book--part guilt trip, part wake-up call, and full of the kind of reporting that could only have been done with a book advance from an Old Media company."
Businessweek

"[A] smart, caustic tour of the modern culture industry."
Fortune

“Brilliant…A crash course in the existential problems facing the [media].” 
—Richard Morrison, The Times 

“The most convincing defense of the current predicament of the creative industries that I have read.”      
—James Crabtree, Financial Times

“With penetrating analysis and insight, Levine, a former executive editor of Billboard magazine, dissects the current economic climate of the struggling American media companies caught in the powerful fiscal grip of the digital industry…. This incisive book is a start at an informed dialogue.”
Publishers Weekly

“Can the culture business survive the digital age?  That’s the burning question Robert Levine poses in his provocative new book.  And his answer is one that will get your blood boiling. Rich with revealing stories and telling tales, Free Ride makes a lucid case that information is actually expensive – and that it’s only the big technology firms profiting most from the work of others that demand information be free.” 
—Gary Rivlin, author of Broke, USA
 
“One of the great issues of the digital age is how people who create content will be able to make a living. Robert Levine’s timely and well-researched book provides a valuable look at how copyright protection was lost on the internet and offers suggestions about how it could be restored.”
—Walter Isaacson, President/CEO of the Aspen Institute and author of Benjamin Franklin 
 
“This book thoroughly documents a wide-spread outbreak of cyber amnesia. Despite libertarian delusions, industries often get Free Rides, especially in their early days, but they eventually give back.  Taxpayers build roads, then get hired to build cars.  The Internet gives back a lot in exchange for its Free Ride, but one thing it defiantly isn’t giving back is a way for enough people to make a living. No matter how amusing or addictive the Internet becomes, its foundation will crumble unless it starts returning the favors it was given and still depends on.”
—Jaron Lanier, author of You Are Not a Gadget
 
Free Ride is a brilliantly written book that exposes the dark side of the Internet. A must read for anyone interested in the horrific undermining of our intellectual culture.”
—Edward Jay Epstein, author of The Big Picture: Money and Power in Hollywood
 
“Robert Levine deftly dissects the self-serving Orwellian freedom-speak being served up by Silicon Valley’s digital new lords as they amass fortunes devaluing the work of artists, journalists and other old-fashioned ‘content creators.’ Free Ride begs us to remove our blinders and take a hard look down a cultural dead-end road.”
—Fred Goodman, author of Fortune’s Fool: Edgar Bronfman Jr., Warner Music, and an Industry in Crisis

“Without being a Luddite, Levine makes the phony digital media gurus of our day seem as simple-minded as their slogans.”
—Ron Rosenbaum, author of How the End Begins and Explaining Hitler