Human Advantage in an Age of Technology and Turmoil
Narrator: Kaleo Griffith
Unabridged: 7 hr 46 min
Format: Digital Audiobook Download
Publisher: Penguin Audio
Category: Psychology - Cognitive Psychology
To frame is to make a mental model that enables us to see patterns, predict how things will unfold, and make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical function—and only humans can do it. This book is the first guide to mastering this innate human ability.
Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schönberger and de Véricourt examine:
· Why advice to “think outside the box” is useless.
· How Spotify beat Apple by reframing music as an experience.
· What the historic 1976 Israeli commando raid on Entebbe that rescued over 100 hostages can tell us about how to frame.
· How the #MeToo twitter hashtag reframed the perception of sexual assault.
· The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic.
Framers shows how framing is not just a way to improve how we make decisions in the era of algorithms—but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.