Enterprise 2.0, Andrew McAfee
Enterprise 2.0, Andrew McAfee
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Enterprise 2.0
New Collaborative Tools for Your Organization's Toughest Challenges

Author: Andrew McAfee

Narrator: Erik Synnestvedt

Unabridged: 5 hr 58 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/08/2010


Synopsis

HARNESS NEW COLLABORATIVE TECHNOLOGIES FOR COMPETITIVE GAIN

Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.

Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies—labeled “Web 2.0”—first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile productive, and innovative.

Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0,” describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:

• Show how early adoptees like Google have profited from Enterprise 2.0
• Specify the benefits that arise when Web 2.0 technologies are deployed
• Reveal where the risks and roadblocks are with Enterprise 2.0
• Guide companies through an Enterprise 2.0 deployment

McAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.

About Andrew McAfee

Andrew McAfee is a principal research scientist at MIT Sloan School of Management and the cofounder and codirector of the MIT Initiative on the Digital Economy, where he studies how digital technologies are changing business, the economy, and society. He has discussed his work at such venues as TED, the Aspen Ideas Festival, and the World Economic Forum. His prior books include the New York Times bestseller The Second Machine Age and Machine, Platform, Crowd. He lives in Cambridge, Massachusetts.


Reviews

Goodreads review by Darin Stewart on January 28, 2010

Also Posted at www.connected-knowledge.com In 2003 publisher Tim O’Reilly began using the term “Web 2.0” to describe the emergence of the “participatory web.” Blogs, Wikis, reviews and recommendations were turning passive consumers into active contributors. O’Reilly sponsored a conference around the......more

Goodreads review by Lester on March 02, 2018

Links to my Slideshare book review are at [URL not allowed] and it is fair to say this was the book I needed to read when I read it. It was so empowering and helped me express so many thoughts about the benefits of emergent tools for collaboration. Highly recommend this book!......more

Goodreads review by Waleed on November 14, 2019

A good read for people aspiring to transform their organization's culture using social technologies.......more

Goodreads review by Jacob on May 29, 2024

Would have been good in it's time, but don't stand the test of time 🥺......more

Goodreads review by Doug on December 17, 2014

If you have heard of Enterprise 2.0, they you have heard of McAfee. He coined the term in his 2006 paper in the MIT Sloan Management Review: Enterprise 2.0: The Dawn of Emergent Collaboration. You will enjoy the book. It pulls together all of the bits and pieces that he has said about Enterprise 2.0.......more