El poder de los hábitos: Por qué hacemos lo que hacemos en la vida y en la empresa

Now in Spanish, the break-out New York Times bestseller The Power of Habit shows us that by understanding the three-step "loop" all habits form in our brains--cue, routine, reward--we can change our behavior and take control over our lives.

[English edition: The Power of Habit, by Charles Duhigg / 9781400069286 (Random House, 2/28/2012)]

"We are what we repeatedly do," Aristotle once said. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or finally tapping into reserves of creativity. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects. In El poder de los hábitos, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis and Daniel Pink, El poder de los hábitos contains an exhilarating argument: our most basic actions are not the product of well-considered decision making but outgrowths of habits we often do not realize exist. By harnessing this new science, we can transform our lives.