

Design Like Apple
Seven Principles For Creating Insanely Great Products, Services, and Experiences
Author: John Edson
Narrator: Erik Synnestvedt, John Edson
Unabridged: 4 hr 37 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 07/17/2012
Categories: Nonfiction, Business & Economics, Art
Synopsis
Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.
Bridging creativity and commerce, this audiobook will show you how to truly Design Like Apple.