Design Like Apple, John Edson
Design Like Apple, John Edson
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Design Like Apple
Seven Principles For Creating Insanely Great Products, Services, and Experiences

Author: John Edson

Narrator: Erik Synnestvedt, John Edson

Unabridged: 4 hr 37 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/17/2012


Synopsis

From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail—from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.

Bridging creativity and commerce, this audiobook will show you how to truly Design Like Apple.

Reviews

Goodreads review by Michael

This was a fairly quick read and could make a nice introduction to Apple's overarching design philosophies for someone outside the design sphere (e.g., a business executive). It wasn't bad, but the author focused too much time on companies other than Apple (simply because he himself had worked with......more

Goodreads review by Arun

The storyline of this book revolves around creativity, picks up a lot of examples around design first mindset. But where it loses is in the core objective. It hardly scratches the surface of what and how apple thinks. He has a third party view on how apple operates and not really an insider view. Mo......more

Goodreads review by Sergei

В названии книжки фигурируют слова «Дизайн» и «Эпл», но эта книга не про это. Это пособие для менеджеров среднего и высшего звена. Книга для людей, которые знают, что есть такая штука как дизайн, но как он работает - имеют очень слабое представление и Apple выступает как пример компании с культом ди......more