Breaking Out, John Butman
Breaking Out, John Butman
List: $29.98 | Sale: $20.99
Club: $14.99

Breaking Out
How to Build Influence in a World of Competing Ideas

Author: John Butman

Narrator: Erik Synnestvedt

Unabridged: 7 hr 5 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 05/14/2013


Synopsis

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.

It isn’t easy. Butman argues that the rise of the “ideaplex” (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public—yet much harder to gain influence. But it can be done.

Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out—by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating “respiration” around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.

If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way—this audiobook will get you started on the journey to idea entrepreneurship.

Reviews

Goodreads review by Jay on October 31, 2014

It took a while to figure out where this fit. I had recently read Michael Hyatt's book "Platform", and I think that "Breaking Out" is a good wrapper for "Platform". In the Hyatt book, the focus is on using social media to spread your message. "Breaking Out" has content on coming up with the message......more

Goodreads review by Frederico on May 23, 2021

Li recebemente o "Breaking Out", do autor americano John Butman l, sobre empreendedorismo de ideias e influência. O livro é um "how-to" com alguns métodos dos empreendedores de ideias, incluindo o psicólogo de cães Cesar Millan, a estruturas organizacionais como o TED, Twitter, YouTube, na forma com......more

Goodreads review by Dave on December 13, 2021

This book, while hitting some of the "success guru" paint by numbers points, for instance mentioning Tom's Shoes, is still worth a read. I found it to be well written and easy to digest. The meta analysis of writing a book on the "ideaplex" as the author so eloquently puts it is something for a seat......more

Goodreads review by Robin on October 12, 2013

Very interesting case studies of individuals who've pursued, as the TED Talks slogan goes, ideas that matter. Finding what fascinates you, distilling it into an idea, building a framework to convey practices related to the idea, expressing it in various ways/media, and influencing others.......more