There are no theories in this book. Every secret comes directly from the experience road, either my own or that of our customers. This book is packed with concepts that you can immediately execute. Some of them will be familiar, and some new ones All have the power to catapult your outcomes, no matter how high you fly. Indeed, the individuals who get the most value from our process of mental toughness are the world class. They always try to gain an advantage and get better, which is one of the reasons I think of them so highly.I didn't hold anything back in this book, which implies you might be mildly insulted at moments. This book compares' average individuals' with' world-class individuals' continually. These words are used to get your attention and make you ask, "Which one am I?" There are, of course, no "average individuals," only average performers get average outcomes. As human beings, we are all equal. These terms are simply used in terms of performance and outcomes.