In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Being an author, journalist, and public speaker demands a very busy schedule for Canadian author, Malcolm Gladwell. He has had six books on the New York Times bestsellers list and is a staff writer for The New Yorker. His books are: The Tipping Point, How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, What the Dog Saw: And Other Adventures, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, and Talking to Strangers: What We Should Know About the People We Don't Know.
Malcolm often uses unexpected results of research in the social sciences and academic work. He interned with the National Journalism Center in Washington, DC in 1982. He then graduated with a Bachelor's degree in history from the University of Toronto in 1984.
Gladwell has been included in the prestigious Time 100 Most Influentual People list.