Arete, Brian Johnson
Arete, Brian Johnson
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Areté
Activate Your Heroic Potential

Author: Brian Johnson, Phil Stutz

Narrator: Brian Johnson

Unabridged: 19 hr 57 min

Format: Digital Audiobook Download

Published: 11/14/2023

Includes: Bonus Material Bonus Material Included

Synopsis

Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.What Is Areté?Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.What You’ll Learn:Wisdom: Practical insights to thrive personally and professionally.Discipline: Mental toughness to overcome procrastination and self-doubt.Courage: Tools to make bold decisions and embrace challenges.Gratitude: A simple yet powerful way to boost happiness and perspective.Hope: Strategies for setting meaningful goals and sustaining motivation.Curiosity: A growth mindset to explore new opportunities and ideas.Zest: Energy-building habits that fuel a purposeful, vibrant life.Why It Works:Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.

About Brian Johnson

Brian Johnson is the Founder and CEO of Heroic Public Benefit Corporation. He’s 50% philosopher, 50% CEO, and 101% committed to helping create a world in which 51% of humanity is flourishing by the year 2051. As a Founder/CEO he’s raised $25M+, made crowdfunding history, and built and sold two social platforms. As a philosopher/teacher, he’s helped millions of people from around the world, trained 10,000+ Heroic Coaches from 100+ countries and created a protocol that science says changes lives. He lives in the country outside Austin, Texas, with his wife, Alexandra, and their two kids, Emerson and Eleanor. 

About Phil Stutz

Phil Stutz graduated from City College in New York and received his MD from New York University. He worked as a prison psychiatrist on Rikers Island and then in private practice in New York before moving his practice to Los Angeles in 1982.

Reviews

Goodreads review by Shawn on December 17, 2024

This is an impressive collection of sources from a range of writers from the ancient world. These selections are from poets, politicians, philosophers, as well as plaques, stone inscriptions, and vase paintings. They all connect in different ways to ancient Greek sport. Many are about the Olympics,......more

Goodreads review by Lauren on April 19, 2020

Read as a part of CLAS 263 (Athletics in the Greek and Roman World) taught by Al Duncan. As a lover of all things Ancient Greece, I really enjoyed this text. I thought Miller's context and narration was incredibly helpful in dissecting this rather complex book full of first hand sources from the anc......more

Goodreads review by Nathalie on February 01, 2024

Great quotes about the Olympics from the ancients themselves!......more

Goodreads review by Dasha on May 17, 2021

I enjoyed the combination of primary source material that was reprinted and make up the bulk of the book and the secondary sources which provide introduction and context to the primary sources and help guide the reader. It is a book that you can skip around and read different sections out-of-order w......more

Goodreads review by Elysa on April 25, 2014

It had a great variety of kinds of evidence, but it ended very abruptly.......more

Quotes

“This book will change your life. And, if enough of us commit, it will change the world.” Phil Stutz, MD, bestselling author of The Tools, featured in the Netflix documentary Stutz

“I wish this book was available fifty years ago when I was just starting out on my own life journey. I wholeheartedly recommend it.” John Mackey, cofounder and former CEO of Whole Foods Market

“Optimization for the sake of optimization is ultimately shallow. Brian Johnson draws from profound ancient wisdom, activated with powerful modern science, to provide a deeper alternative: the cultivation of heroism. This book provides the answer for those who are asking that most basic of questions: What should I do with my life?” Cal Newport, New York Times bestselling author of Digital Minimalism and Deep Work

“From the beginning of this book Brian Johnson sets up incredibly high expectations, promising us the best, most heroic version of ourselves. And then, with each word, metaphor, story, and research, Brian proceeds to overdeliver on his promise. You have in your hands a life-changing masterpiece.” Tal Ben-Shahar, New York Times bestselling author of Happier

“In [Areté], Brian Johnson masterfully integrates time-honored wisdom with contemporary science, creating a road map for increased well-being. This will sound cheesy but it’s more than just a book—it’s a call for all of us to unearth our untapped potential. Brian offers practical, tangible tools for turning our greatest challenges into fuel for resilience and personal transformation. His new book is essential reading for anyone seeking to harness their heroic potential and influence the world in a positive way.” Sonja Lyubomirsky, Distinguished Professor of Psychology at the University of California, Riverside and author of The How of Happiness

“Brian Johnson is a Stoic reincarnate. [Areté] is your next read AND your training template for a life well-lived.”  Mark Divine, New York Times bestselling author of Unbeatable Mind and The Way of the SEAL

“Brian is the most Stoic guy I know. When I’m in a jam, when the universe is turning my life upside down, Brian is the man I call. Every Spartan in the world should read [Areté].” Joe De Sena, CEO and Founder of Spartan

“This book threatens to be one of the all-time best and most timeless masterpieces of personal productivity and self-development. From ancient wisdom to modern science, training the body to training the mind and soul, optimizing energy, love, sleep, work, and beyond, it is a profoundly thorough treatise on everything you need to live as a full and complete human. Shove aside any books you’ve been planning to read, and move [Areté] to the front of the line. You’ll thank yourself forever if you do.”  Ben Greenfield, founder of Kion and bestselling author of Boundless

“Brian Johnson’s virtues of Zest, Service, and Optimism are only matched by his Kindness, Generosity, and Love. These virtues were embodied in Brian making Heroic available to the Corps of Cadets at the United States Military Academy at West Point. These future Army Officers now have access to tools to assist them in leader development, self-mastery, and antifragility. The beauty of this is not just the self-development aspect of Cadets using [Areté], but that upon graduation and commissioning, they will take these virtues and skills as Second Lieutenants to their platoon of America’s finest young women and men. This book gives heroic leaders from all walks of life access to Brian’s wisdom. I highly recommend it.” Scott Parsons, Character Development Integrator, United States Military Academy at West Point

“[Areté] will unlock the recesses of your true capabilities. Brian Johnson shows even the most successful leaders that there is more in the fuel tank to reach even greater heights. An absolute ‘must-read’ for those who want to reach the Mount Olympus of leading superstar-performing teams.” Mike Manazir, Retired US Navy Admiral and Top Gun Pilot, bestselling author of Learn How to Lead to Win

Awards

  • Audible Editors Top Pick
  • Austin Monthly
  • North Salem Post Pick
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