The Art of Choosing

Here are a few lines from the wiki profile of the author Sheena Iyengar was born in Toronto, Canada in 1969. Her parents had emigrated there from Delhi, India. ........................... When Iyengar was three years old, she was diagnosed with a rare form of retinitis pigmentosa, an inherited dise......more

By the time I finished this book I found I wanted to start it all over again. Sometimes I think I may have missed my calling, by not pursuing the field of decision-making. I am so bad at it, and yet I recognize that it is the key to navigating the modern world in the West, where the simplest decisio......more

Sheena Iyengar has written one of the most extensive, readable, notable, praiseworthy books on social psychology, especially decision making. I will not write much, as much of it is intriguing studies, discussion, & inquiries that has a reader reconsidering many different parts of their lives and/or......more

Okay, so I'm probably starting out with a spoiler, but Sheela Iyengar is the person who conducted the jam study--that jam study! In books about choice, this is like being Keith Richards. For those of you unfamiliar, the jam study took place in a super-market: 20 kinds of jams on display to taste, pe......more